About PhonePe Group: 

PhonePe is India’s leading digital payments company with 50 crore (500 Million) registered users and 3.7 crore (37 Million) merchants covering over 99% of the postal codes across India. On the back of its leadership in digital payments, PhonePe has expanded into financial services (Insurance, Mutual Funds, Stock Broking, and Lending) as well as adjacent tech-enabled businesses such as Pincode for hyperlocal shopping and Indus App Store which is India's first localized App Store. The PhonePe Group is a portfolio of businesses aligned with the company's vision to offer every Indian an equal opportunity to accelerate their progress by unlocking the flow of money and access to services.


At PhonePe, we take extra care to make sure you give your best at work, Everyday! And creating the right  environment for you is just one of the things we do. We empower people and trust them to do the right  thing. Here, you own your work from start to finish, right from day one. Being enthusiastic about tech is a  big part of being at PhonePe. If you like building technology that impacts millions, ideating with some of  the best minds in the country and executing on your dreams with purpose and speed, join us!

Indus Appstore, a leading app discovery platform in India, is seeking a passionate and results-oriented CRM Executive to join our growing team. In this dynamic role, you will play a crucial part in driving user engagement and app discovery through strategic campaign execution.

About the Role:

  • Campaign Management: You will collaborate closely with the Content, Engineering, and Data Science teams to plan, develop, and execute effective monthly campaigns across various channels like push notifications and email marketing. This includes crafting compelling content, designing A/B tests, and optimizing campaigns for maximum user engagement.
  • Data-Driven Approach: Leverage data insights provided by the Data Science team to personalize campaigns, target specific user segments, and measure campaign performance.
  • Omnichannel Communication: Work across various channels like push notifications, emails, and potentially SMS, ensuring consistent messaging and a seamless user experience.
  • CRM Operations: Manage day-to-day CRM operations, which may involve tasks like user segmentation, creating targeted contact lists, and analyzing user behavior data.
  • Reporting & Optimization: Regularly monitor campaign performance metrics, analyze results, and generate reports to identify areas for improvement and optimize future campaigns.
  • Stay Informed: Remain up-to-date on mobile app user engagement trends, best practices in push notifications and email marketing, and evolving user behavior patterns within the Indian mobile app market.


  • Minimum 2-3 years of experience in CRM management, marketing automation, or a related field.
  • Proven track record of developing and executing successful marketing campaigns across various channels.
  • Strong understanding of user engagement strategies and best practices in mobile app marketing.
  • Experience with email marketing platforms and push notification tools is a plus.
  • Familiarity with data analysis tools and the ability to translate data insights into actionable campaign strategies.
  • Excellent communication, collaboration, and interpersonal skills.
  • Ability to work independently, manage multiple tasks effectively, and meet deadlines.
  • Passion for mobile apps and a keen interest in the Indian tech landscape.

PhonePe Full Time Employee Benefits (Not applicable for Intern or Contract Roles)

  • Insurance Benefits - Medical Insurance, Critical Illness Insurance, Accidental Insurance, Life Insurance
  • Wellness Program - Employee Assistance Program, Onsite Medical Center, Emergency Support System
  • Parental Support - Maternity Benefit, Paternity Benefit Program, Adoption Assistance Program, Day-care Support Program
  • Mobility Benefits - Relocation benefits, Transfer Support Policy, Travel Policy
  • Retirement Benefits - Employee PF Contribution, Flexible PF Contribution, Gratuity, NPS, Leave Encashment 
  • Other Benefits - Higher Education Assistance, Car Lease, Salary Advance Policy

Working at PhonePe is a rewarding experience! Great people, a work environment that thrives on creativity, the opportunity to take on roles beyond a defined job description are just some of the reasons you should work with us. Read more about PhonePe on our blog.

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