About PhonePe Group: 

PhonePe is India’s leading digital payments company with 50 crore (500 Million) registered users and 3.7 crore (37 Million) merchants covering over 99% of the postal codes across India. On the back of its leadership in digital payments, PhonePe has expanded into financial services (Insurance, Mutual Funds, Stock Broking, and Lending) as well as adjacent tech-enabled businesses such as Pincode for hyperlocal shopping and Indus App Store which is India's first localized App Store. The PhonePe Group is a portfolio of businesses aligned with the company's vision to offer every Indian an equal opportunity to accelerate their progress by unlocking the flow of money and access to services.


At PhonePe, we take extra care to make sure you give your best at work, Everyday! And creating the right  environment for you is just one of the things we do. We empower people and trust them to do the right  thing. Here, you own your work from start to finish, right from day one. Being enthusiastic about tech is a  big part of being at PhonePe. If you like building technology that impacts millions, ideating with some of  the best minds in the country and executing on your dreams with purpose and speed, join us!

Indus Appstore, a leading app discovery platform in India, is seeking a passionate and creative Product Marketing Manager to join our growing team. In this dynamic role, you will play a critical part in driving user engagement and brand awareness for the Indus Appstore.

About the Role:

  • Craft Compelling User & Developer Content: You will collaborate with the Indus CRM team to develop engaging content for push notifications and email campaigns targeted towards end users and developers. This includes crafting clear, concise, and persuasive messages that drive app usage, promote new features, and foster strong relationships with both audiences.

  • Elevate Indus Curation Efforts: Partner with the Indus Curation team to create captivating product descriptions and brand copy. Your expertise will help highlight key features and benefits of curated apps, ultimately influencing user downloads and engagement.

  • Champion New Feature Awareness: Work closely with the Indus Product and PR teams to develop compelling communication strategies for promoting new features within the appstore. This may involve crafting press releases, creating social media campaigns, and collaborating on engaging in-app announcements.

  • Stay Ahead of the Curve: Remain up-to-date on mobile marketing trends, user behavior patterns, and best practices in mobile apps distribution. Leverage your insights to develop data-driven marketing campaigns that maximize user engagement and brand awareness.


  • Minimum 3-5 years of experience in product marketing, mobile marketing, or a related field.
  • Proven track record of developing engaging content and marketing campaigns that drive user engagement and brand growth.
  • Strong understanding of user acquisition, retention, and growth strategies within the mobile app ecosystem.
  • Excellent writing and editing skills with the ability to adapt tone and style for various audiences (users, developers, media).
  • Experience with content management systems (CMS) and email marketing platforms is a plus.
  • Familiarity with data analysis tools and the ability to translate data insights into actionable marketing strategies.
  • A passion for mobile apps and a keen eye for detail.
  • Excellent communication, collaboration, and interpersonal skills.

PhonePe Full Time Employee Benefits (Not applicable for Intern or Contract Roles)

  • Insurance Benefits - Medical Insurance, Critical Illness Insurance, Accidental Insurance, Life Insurance
  • Wellness Program - Employee Assistance Program, Onsite Medical Center, Emergency Support System
  • Parental Support - Maternity Benefit, Paternity Benefit Program, Adoption Assistance Program, Day-care Support Program
  • Mobility Benefits - Relocation benefits, Transfer Support Policy, Travel Policy
  • Retirement Benefits - Employee PF Contribution, Flexible PF Contribution, Gratuity, NPS, Leave Encashment 
  • Other Benefits - Higher Education Assistance, Car Lease, Salary Advance Policy

Working at PhonePe is a rewarding experience! Great people, a work environment that thrives on creativity, the opportunity to take on roles beyond a defined job description are just some of the reasons you should work with us. Read more about PhonePe on our blog.

Life at PhonePe

PhonePe in the news

Apply for this Job

* Required

resume chosen  
(File types: pdf, doc, docx, txt, rtf)
cover_letter chosen  
(File types: pdf, doc, docx, txt, rtf)
+ Add another employment

Voluntary Self-identification

PhonePe is committed to equal opportunity employment regardless of religion, sex, sexual orientation, gender identity, age, marital status, or disability. Disclosure of this information is voluntary, and will be kept confidential.

Do you consider yourself a member of the lesbian, Gay, Bisexual, and/ or Transgender (LGBTQ+) Community (Select one)

I identify as (Select one)

Disability/ Disabilities, if any (Select one)

If Yes, nature of Disability/ Disabilities (Select one)

Our system has flagged this application as potentially being associated with bot traffic. Please turn off any VPNs, clear your browser cache and cookies, or try submitting your application in a different browser. If this issue persists, please reach out to our support team via our help center.
Please complete the reCAPTCHA above.