About PhonePe Group: 

PhonePe is India’s leading digital payments company with 50 crore (500 Million) registered users and 3.7 crore (37 Million) merchants covering over 99% of the postal codes across India. On the back of its leadership in digital payments, PhonePe has expanded into financial services (Insurance, Mutual Funds, Stock Broking, and Lending) as well as adjacent tech-enabled businesses such as Pincode for hyperlocal shopping and Indus App Store which is India's first localized App Store. The PhonePe Group is a portfolio of businesses aligned with the company's vision to offer every Indian an equal opportunity to accelerate their progress by unlocking the flow of money and access to services.


At PhonePe, we take extra care to make sure you give your best at work, Everyday! And creating the right  environment for you is just one of the things we do. We empower people and trust them to do the right  thing. Here, you own your work from start to finish, right from day one. Being enthusiastic about tech is a  big part of being at PhonePe. If you like building technology that impacts millions, ideating with some of  the best minds in the country and executing on your dreams with purpose and speed, join us!

Indus Appstore, a leading app discovery platform in India, is seeking a passionate and experienced Senior Editorial Manager to join our growing team. This unique role combines your curation expertise with a focus on driving user engagement and revenue growth.

About the Role:

  • You will be responsible for developing and implementing a comprehensive curation strategy for the Indus Appstore, ensuring a diverse and engaging selection of apps for our users.
  • Conduct in-depth research to identify trending apps, promising newcomers, and established players across various categories.
  • Develop and manage a network of app developers to foster strong relationships and secure early access to new and upcoming apps.
  • Overview CRM Operations & Strategy - this includes managing user relationships within the appstore via notifications/offers etc and running developer engagement campaigns.
  • Collaborate with product managers, design team, and engineers: You will work closely with these teams to brainstorm and develop new features that enhance user engagement within the Indus Appstore. This could involve innovative recommendation algorithms, personalized content feeds, or gamification elements.
  • Partner with the creative design team & Ads team: You will work collaboratively to design and implement strategies that increase app installs and ad revenue within the appstore.
  • Analyze user behavior and app store performance metrics to identify user preferences and optimize curation strategies for both user engagement and revenue growth.


  • Minimum 7-10+ years of experience in mobile app curation, content management, or a related field.
  • Proven track record of curating high-quality content that resonates with target audiences.
  • Strong understanding of the mobile app industry, current market trends, and user behavior patterns.
  • Excellent writing and editing skills with the ability to craft clear, concise, and engaging content.
  • Experience with App Store Optimization (ASO) is a plus.
  • Familiarity with data analysis tools and the ability to translate data insights into actionable curation and growth strategies.
  • Proven ability to manage and develop relationships with external partners.
  • Experience in brainstorming and developing new product features is a plus.
  • Passion for mobile apps and a keen eye for detail.
  • Excellent communication, collaboration, and interpersonal skills.

PhonePe Full Time Employee Benefits (Not applicable for Intern or Contract Roles)

  • Insurance Benefits - Medical Insurance, Critical Illness Insurance, Accidental Insurance, Life Insurance
  • Wellness Program - Employee Assistance Program, Onsite Medical Center, Emergency Support System
  • Parental Support - Maternity Benefit, Paternity Benefit Program, Adoption Assistance Program, Day-care Support Program
  • Mobility Benefits - Relocation benefits, Transfer Support Policy, Travel Policy
  • Retirement Benefits - Employee PF Contribution, Flexible PF Contribution, Gratuity, NPS, Leave Encashment 
  • Other Benefits - Higher Education Assistance, Car Lease, Salary Advance Policy

Working at PhonePe is a rewarding experience! Great people, a work environment that thrives on creativity, the opportunity to take on roles beyond a defined job description are just some of the reasons you should work with us. Read more about PhonePe on our blog.

Life at PhonePe

PhonePe in the news

Apply for this Job

* Required

resume chosen  
(File types: pdf, doc, docx, txt, rtf)
cover_letter chosen  
(File types: pdf, doc, docx, txt, rtf)
+ Add another employment

Voluntary Self-identification

PhonePe is committed to equal opportunity employment regardless of religion, sex, sexual orientation, gender identity, age, marital status, or disability. Disclosure of this information is voluntary, and will be kept confidential.

Do you consider yourself a member of the lesbian, Gay, Bisexual, and/ or Transgender (LGBTQ+) Community (Select one)

I identify as (Select one)

Disability/ Disabilities, if any (Select one)

If Yes, nature of Disability/ Disabilities (Select one)

Enter the verification code sent to to confirm you are not a robot, then submit your application.

This application was flagged as potential bot traffic. To resubmit your application, turn off any VPNs, clear the browser's cache and cookies, or try another browser. If you still can't submit it, contact our support team through the help center.