About PhonePe Group:
PhonePe is India’s leading digital payments company with 50 crore (500 Million) registered users and 3.7 crore (37 Million) merchants covering over 99% of the postal codes across India. On the back of its leadership in digital payments, PhonePe has expanded into financial services (Insurance, Mutual Funds, Stock Broking, and Lending) as well as adjacent tech-enabled businesses such as Pincode for hyperlocal shopping and Indus App Store which is India's first localized App Store. The PhonePe Group is a portfolio of businesses aligned with the company's vision to offer every Indian an equal opportunity to accelerate their progress by unlocking the flow of money and access to services.
Culture
At PhonePe, we take extra care to make sure you give your best at work, Everyday! And creating the right environment for you is just one of the things we do. We empower people and trust them to do the right thing. Here, you own your work from start to finish, right from day one. Being enthusiastic about tech is a big part of being at PhonePe. If you like building technology that impacts millions, ideating with some of the best minds in the country and executing on your dreams with purpose and speed, join us!
Who are we looking for?
First-principle problem solver who is passionate about problem solving with the help of data. Eager to learn and drive growth at scale in a cost efficient manner using various CRM channels. If you’re a sharp individual with strong analytical skills and a good storyteller, you’d fit right in with us.
Why PhonePe?
You’ll own a part of Customer Relationship Management across PhonePe. You get to be part of a hyper-growth start-up and work closely with leadership on strategic problem statements and business decisions that impact 500M+ people. You’ll get to interact with some of the smartest professionals that the country has to offer.
The gig
- Customer Relationship Management across all the channels & touch points in the user's lifecycle to increase engagement, cross sell new products & generate incremental revenue.
- First principle framework for LTV maximization while maintaining user engagement & control fatigue. Back all recommendations with data.
- Identify key Content/propositions to reduce churn for various cohorts and minimize it by setting up churn prevention lifecycles as well as win-back campaigns.
- Work with data science, product, engineering & business teams to drive new features & framework implementation.
- Own the firm’s communication strategy
- Manage the team that creates and executes campaigns using channels such as PNs, Email, SMS, WhatsApp, In-app widgets, HomePage interventions etc.
- Monitor and report campaign performance and key success metrics.
- Maintain and publish dashboards/reports at a channel, cohort, or campaign level.
- Coordinate with internal stakeholders for templates, creatives, and business approvals.
- Run various A/B experiments to identify the best strategy & recommend overall portfolio optimisation.
Job requirements
- Bachelor’s/Master’s degree from Tier 1 college with an outstanding academic record.
- 4+ years experience across CRM, analytics, category management or marketing roles with a very good grasp on analytics, customer understanding & content
- Ability to work on large sets of data for analysis and reporting. Critical thinker with
strong problem solving skills.
- Understanding of A-B frameworks & time series analysis is very crucial. Understanding of data science is a bonus
- Strong understanding of segmentation, frequency capping, inclusion/exclusion, send time, etc.
- Ability to work collaboratively with a broad set of internal (creative, copy, design, marketing teams) stakeholders.
- SQL and HTML knowledge is preferred but not necessary.
- Proven experience in managing and coordinating multi-channel marketing campaigns (Setting up multi-channel user journeys/ drip campaigns, etc.) is preferred.
PhonePe Full Time Employee Benefits (Not applicable for Intern or Contract Roles)
- Insurance Benefits - Medical Insurance, Critical Illness Insurance, Accidental Insurance, Life Insurance
- Wellness Program - Employee Assistance Program, Onsite Medical Center, Emergency Support System
- Parental Support - Maternity Benefit, Paternity Benefit Program, Adoption Assistance Program, Day-care Support Program
- Mobility Benefits - Relocation benefits, Transfer Support Policy, Travel Policy
- Retirement Benefits - Employee PF Contribution, Flexible PF Contribution, Gratuity, NPS, Leave Encashment
- Other Benefits - Higher Education Assistance, Car Lease, Salary Advance Policy
Working at PhonePe is a rewarding experience! Great people, a work environment that thrives on creativity, the opportunity to take on roles beyond a defined job description are just some of the reasons you should work with us. Read more about PhonePe on our blog.
