Social Media, Manager for PhonePe, Indus Appstore & Pincode
at PhonePe
Bangalore
About PhonePe Group:
PhonePe is India’s leading digital payments company with 50 crore (500 Million) registered users and 3.7 crore (37 Million) merchants covering over 99% of the postal codes across India. On the back of its leadership in digital payments, PhonePe has expanded into financial services (Insurance, Mutual Funds, Stock Broking, and Lending) as well as adjacent tech-enabled businesses such as Pincode for hyperlocal shopping and Indus App Store which is India's first localized App Store. The PhonePe Group is a portfolio of businesses aligned with the company's vision to offer every Indian an equal opportunity to accelerate their progress by unlocking the flow of money and access to services.
Culture
At PhonePe, we take extra care to make sure you give your best at work, Everyday! And creating the right environment for you is just one of the things we do. We empower people and trust them to do the right thing. Here, you own your work from start to finish, right from day one. Being enthusiastic about tech is a big part of being at PhonePe. If you like building technology that impacts millions, ideating with some of the best minds in the country and executing on your dreams with purpose and speed, join us!
Role : Social Media, Manager for PhonePe, Indus Appstore & Pincode Ideal Candidate
Minimum 6-8 years exp in Social media management for social first brands across consumer tech brands across Fintech, Tech, Grocery or Hyper Delivery categories. ● Proven track record of strategic & tactical planning & execution.Must have hands-on experience in building playbooks for consumer-facing social brands at diff stages of growth. High emphasis on understanding strategic brand objectives, lifestage needs & translating those to social media playbooks.
Ability to evangelize and set strong agendas, to innovate and drive large partner ecosystems toward a common vision and goal
S/he should have demonstrated experience in pushing the bar creatively and creating an environment of innovation that encourages continually pushing creative benchmarks and promoting new ideas in the team.
Excellent interpersonal skills - ability to interact and influence multiple partners and stakeholders
Incredibly high-velocity of decision making and getting things done especially while managing escalations/ high impact efforts on social.
An entrepreneurial, self-driven approach is crucial in ensuring we are live right on time, every time
Self-starter skilled at prioritizing and managing multiple projects and deadlines that run simultaneously.
Demonstrated success in influencing cross-functional teams, senior stakeholders and leadership across cross functional teams.
Responsibilities
Owner of the brand’s social media mandate for 3 diff brands. Develop all social media and content campaigns and always-on strategy & roadmap in collaboration with cross-functional teams.
This will involve social media management & amp; digital marketing, platform understanding, relationship management across platforms with proven track record of developing plans that leverage data & amp; insights to define the charter, role of social media & support decisions.
Lead social media channel management, for 3 brands, on a daily basis and flawless execution of social media duties end to end
Ensure each of the brand’s visual, tone and style guidelines are maintained across social media
Develop clutter-breaking, relevant and delightful marketing campaigns for new campaign/category launches working closely with content partners, internal content, creative and broader marketing teams.Effectively direct and manage the development of multiple campaigns in parallel across languages and genres
Own the brand’s ORM – track sentiment analysis, design escalation matrix and ensure effective resolutions to negative conversations
Develop innovative social media and content marketing experiences that engage the consumer and help tell meaningful stories.Influence the broader content strategy of the business collaborating closely with internal creative teams
Be the voice in the room to always push the creative envelope for all social media campaigns
S/he should be working autonomously with teams (brand, internal design,PR , CX & others), onboard agencies, as in when needed & also take responsibility for driving defined metrics of measurement.
PhonePe Full Time Employee Benefits (Not applicable for Intern or Contract Roles)
Insurance Benefits - Medical Insurance, Critical Illness Insurance, Accidental Insurance, Life Insurance
Wellness Program - Employee Assistance Program, Onsite Medical Center, Emergency Support System
Parental Support - Maternity Benefit, Paternity Benefit Program, Adoption Assistance Program, Day-care Support Program
Mobility Benefits - Relocation benefits, Transfer Support Policy, Travel Policy
Other Benefits - Higher Education Assistance, Car Lease, Salary Advance Policy
Working at PhonePe is a rewarding experience! Great people, a work environment that thrives on creativity, the opportunity to take on roles beyond a defined job description are just some of the reasons you should work with us. Read more about PhonePe on our blog.
