Picture yourself using your strategic vision to shape the voice and direction of an iconic, California brand. As our next VP of Marketing, you’ll hold the key to unlock how we connect, elevate, and energize our customer’s experience in-store, online, and at home. Your work will transform morning buzzes, afternoon treats, and fleeting coffee breaks into moments of bliss.
As VP of Marketing and reporting to the Chief Business Officer, you’ll lead all marketing activities, including digital and traditional campaigns, in-store promotions, and paid media strategies. This role is pivotal in enhancing brand awareness, expanding market share, and boosting customer engagement through cutting-edge, data-driven marketing efforts.
From the coffee bar to the board room, you’re someone who understands and has wielded the power of a brand. You’ve succeeded in your career by being able to flex back and forth between tactical and strategic. You’ll know how to leverage your extensive experience in multi-unit retail to strategize and implement marketing campaigns that resonate across diverse markets, ensuring consistent brand messaging and experience throughout all our communities.
This is a remote position, however, you must be based in one of the following Philz markets - California (SF Bay Area or Southern California).
WHAT YOU’LL DO
Brand Strategy & Marketing Execution
- Own the brand strategy, competitive positioning and messaging as well as ensure design and brand consistency through all customer touchpoints.
- Develop the marketing and execution across key channels including social, email and site while exploring other channels of distribution to help reach new audiences.
- Oversee the food and product innovation for all Philz locations and other products.
- Guide the execution and evolution of our New Store and Go to Market strategies in conjunction with our Growth and Retail teams.
Partnerships & Team Collaboration
- Identify partnerships and foster relationships with brands, influencers and press.
- Work closely with the mobile and eCommerce product teams on positioning and launch strategies that result in acquisition, conversion and retention.
Leadership
- Assess, develop and measure benchmarks for analytics and reporting. Define and manage budgets of all Marketing functions. Lead team to deliver measurable results within budget.
- Shape, direct, support and manage the current marketing team to be both creative and results-oriented. Provide vision and goals to help foster their individual growth, motivation and contribution to the team and company.
- Ability to set the strategy as Philz grows but hands on enough to roll up your sleeves and be tactical when needed.
- Desire to inspire, manage, develop and grow an existing marketing team.
- Lead with Philz core values first and a deep commitment to Bettering Days.
WHAT YOU’LL NEED
- 15+ years of progressive in-house experience with a multi-unit food & beverage or restaurant retailer
- 10+ years of experience leading teams - Demonstrated ability to inspire and develop high-performing marketing teams, fostering a collaborative and innovative work environment
- 6+ years in relevant leadership roles in marketing - Demonstrating the ability to develop and execute strategic marketing plans and drive business growth
- Comprehensive marketing experience including but not limited to branding, product development, communications, PR, creative, and various business channels
- Proven ability to launch, manage, and optimize digital marketing channels, including social media, email marketing, SEO/SEM, and online advertising
- Paid media experience - Expertise in planning, executing, and optimizing paid media campaigns across multiple platforms to maximize ROI
- Strong business acumen and analytical skills with the ability to interpret data, derive insights, and make informed business decisions
- Experience in leading and positioning companies or brands for exponential growth
- Excellent executive communication skills with the ability to summarize and lead marketing initiatives
- Skilled in setting KPIs, metrics, benchmarks, and driving towards results-oriented decisions and initiative
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**Compensation & Benefits A reasonable estimate of the starting annual base salary for this role is $225,000 to $250,000. Please note that the base salary will vary based on qualifications, previous experience, and work location. When you join our team, we better your days through our benefits and support programs – we offer our team members medical, dental, and vision insurance, company-paid basic life insurance, optional family life insurance, 401(k) with company match, flexible spending accounts, commuter benefits, mental health support, holiday pay, Vacation & Sick Time, Team Member discounts, freebie drinks and discounted beans, fun Philz swag, opportunities for growth and advancement! As a key member of the executive leadership team, additional benefits include a flexible time off program and bonus eligibility. |
