Who We Are

Persado is a pure-play AI company that’s changing the way Fortune 500 companies communicate with their customers by unlocking the power words and transforming the way ideas are born. Among others, we work with GAP, Dell, Verizon, Humana and 8 of the top 10 U.S. credit card companies, including JP Morgan Chase and American Express.

In an ecosystem that’s obsessed with personalization –the right offer, the right product, the right segment– we believe that the right message is the one core functional need for every company in the world, making the Choice of Words a multi-billion dollar blind spot for Silicon Valley. 

We are the only company with the technology to claim that blind spot in the Enterprise Personalization stack. 

What We Are Looking For:

Persado partners with senior level executives in data rich verticals to transform the way they engage their customers and prospects across the customer journey and across channels. We focus the relationship on unlocking and delivering incremental impact and high ROI.

As a Senior Director, Sales, in either New York, NY, or San Francisco, CA, you will be responsible for developing new client relationships -- from prospecting to closing deals. You will be expected to identify new potential clients, building new relationships, understanding the goals and ways that your clients operate their marketing and customer experience efforts, defining clear client value and financial impact, selling the vision of scaling with Persado, scoping effective proposals that will set the client and Persado up for success, and negotiating commercial contracts. You will have successful experience working with and influencing senior leadership in Fortune 100 and Fortune 500 companies.


What We Want You To Do:

You will focus on a set of named target accounts within several different verticals. You will establish initial relationships and credibility with new clients to help them understand Persado’s place in the ecosystem and how we materially contribute to achieving their business goals/objectives.

  • Work with our CRO to develop and refine a target list of prospects and prioritize opportunities
  • Identify key stakeholders at target clients by leveraging BDRs and your own research of these accounts 
  • Work with BDRs and personal research to identify client needs and priorities, and other contextually relevant background that will help guide and shape discussions with prospects
  • Work with Persado leadership, Industry contacts, and the Persado network to try and gain warm intros into as many key contacts as possible, develop effective outreach to drive response from cold outreaches otherwise
  • Negotiate partnership commercials with business, procurement, legal and ensure timely execution
  • Ensure the foundation for long-term strategic partnerships focused on driving significant value and return on investment for our clients
  • Exceed quarterly/annual targets and build successful transition plans into the customer success organization

What We Want To See:

  • 6+ years experience consultatively selling into senior stakeholders focused on value, including senior marketing and customer experience leaders.
  • A basic understanding of how value is created across marketing and customer experience channels
  • Demonstrated success in meeting and exceeding a sales quota 
  • Expertise in some of the following verticals - retail/eCommerce, banking, insurance, telco, travel, media/digital services.  

Preferred Qualifications

  • 6+ years in a business development / sales role
  • 10+ years total professional experience that contributed to commercial understanding and/or consulting/sales experience help understand the context of how digital marketing and customer engagement works in direct/digital/CRM/paid media channels
  • Understanding of complex customer industries, their needs, critical metrics and challenges
  • MBA or advanced degree ideal, but not required

Who You Are:

  • Eager, hungry, enthusiastic, driven by success and both personal and team level achievements
  • Professional with high integrity ethics and values
  • Flourishes with finding solutions to problems
  • Collaborative teammate that understands that what is good for all is good for you
  • Ability to manage a demanding workload and shift gears quickly and efficiently
  • Dependable and reliable with clear thinking and attention to detail
  • Prefers working in a dynamic, creative environment, whose passion and pride is evident in your work

What We Offer:

Achieve your life goals and work goals at Persado. 

  • Competitive salary and equitable compensation - We’re committed to equal pay with regular market rate salary adjustments
  • Generous Benefits Package globally
  • Company Equity
  • 401k to prepare for your future
  • Paid holidays and flexible paid-time-off
  • Persado Cares! 2 paid Volunteer days per year and charitable giving matching
  • Structured onboarding; continuous Learning & Development tied to a personalized career path
  • Diversity and inclusion initiatives
  • All the gear you need to work smart


Classification : Public

Apply for this Job

* Required


U.S. Equal Opportunity Employment Information (Completion is voluntary)

Individuals seeking employment at Persado are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Form CC-305

OMB Control Number 1250-0005

Expires 05/31/2023

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

We are a federal contractor or subcontractor required by law to provide equal employment opportunity to qualified people with disabilities. We are also required to measure our progress toward having at least 7% of our workforce be individuals with disabilities. To do this, we must ask applicants and employees if they have a disability or have ever had a disability. Because a person may become disabled at any time, we ask all of our employees to update their information at least every five years.

Identifying yourself as an individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past. For more information about this form or the equal employment obligations of federal contractors under Section 503 of the Rehabilitation Act, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Autism
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, or HIV/AIDS
  • Blind or low vision
  • Cancer
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or hard of hearing
  • Depression or anxiety
  • Diabetes
  • Epilepsy
  • Gastrointestinal disorders, for example, Crohn's Disease, or irritable bowel syndrome
  • Intellectual disability
  • Missing limbs or partially missing limbs
  • Nervous system condition for example, migraine headaches, Parkinson’s disease, or Multiple sclerosis (MS)
  • Psychiatric condition, for example, bipolar disorder, schizophrenia, PTSD, or major depression

1Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.