Who We Are

Persado is a pure-play AI company that’s changing the way Fortune 500 companies communicate with their customers by unlocking the power words and transforming the way ideas are born. Among others, we work with GAP, Dell, Verizon, Humana and 8 of the top 10 U.S. credit card companies, including JP Morgan Chase and American Express.

In an ecosystem that’s obsessed with personalization –the right offer, the right product, the right segment– we believe that the right message is the one core functional need for every company in the world, making the Choice of Words a multi-billion dollar blind spot for Silicon Valley. 

We are the only company with the technology to claim that blind spot in the Enterprise Personalization stack. 

What We Are Looking For:

Persado partners with senior level executives in data rich verticals to transform the way they engage their customers and prospects across the customer journey and across channels. We focus the relationship on unlocking and delivering incremental impact and high ROI.

As a Director, Sales, you will be responsible for developing new client relationships -- from prospecting to closing deals. You will be expected to identifying new potential clients, building new relationships, understanding the goals and ways that your clients operate their marketing and customer experience efforts, defining clear client value and financial impact, selling the vision of scaling with Persado, scoping effective proposals that will set the client and Persado up for success, and negotiating commercial contracts.

What We Want You To Do:

You will focus on a set of named target accounts within several different verticals. You will establish initial relationships and credibility with new clients to help them understand Persado’s place in the ecosystem and how we materially contribute to achieving their business goals/objectives.

  • Work with our CRO to develop and refine a target list of prospects and prioritize opportunities
  • Identify key stakeholders at target clients by leveraging BDRs and your own research of these accounts 
  • Work with BDRs and personal research to identify client needs and priorities, and other contextually relevant background that will help guide and shape discussions with prospects
  • Work with Persado leadership, Industry contacts, and the Persado network to try and gain warm intros into as many key contacts as possible, develop effective outreach to drive response from cold outreaches otherwise
  • Negotiate partnership commercials with business, procurement, legal and ensure timely execution
  • Ensure the foundation for long-term strategic partnerships focused on driving significant value and return on investment for our clients
  • Exceed quarterly/annual targets and build successful transition plans into the customer success organization

What We Want To See:

  • 3+ years experience consultatively selling into senior stakeholders focused on value, including senior marketing and customer experience leaders.
  • A basic understanding of how value is created across marketing and customer experience channels
  • Demonstrated success in meeting and exceeding a sales quota 
  • Expertise in some of the following verticals - retail/eCommerce, banking, insurance, telco, travel, media/digital services.  

Preferred Qualifications

  • 3+ years in a business development / sales role
  • 6+ years total professional experience that contributed to commercial understanding and/or consulting/sales experience help understand the context of how digital marketing and customer engagement works in direct/digital/CRM/paid media channels
  • Understanding of complex customer industries, their needs, critical metrics and challenges
  • MBA or advanced degree ideal, but not required

Who You Are:

  • Eager, hungry, enthusiastic, driven by success and both personal and team level achievements
  • Professional with high integrity ethics and values
  • Flourishes with finding solutions to problems
  • Collaborative teammate that understands that what is good for all is good for you
  • Ability to manage a demanding workload and shift gears quickly and efficiently
  • Dependable and reliable with clear thinking and attention to detail
  • Prefers working in a dynamic, creative environment, whose passion and pride is evident in your work

What We Offer:

Achieve your life goals and work goals at Persado. 

  • Competitive salary and equitable compensation - We’re committed to equal pay with regular market rate salary adjustments
  • Generous Benefits Package globally
  • Company Equity
  • 401k to prepare for your future
  • Paid holidays and flexible paid-time-off
  • Persado Cares! 2 paid Volunteer days per year and charitable giving matching
  • Structured onboarding; continuous Learning & Development tied to a personalized career path
  • Diversity and inclusion initiatives
  • All the gear you need to work smart

 

Classification : Public

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