Who We Are:
Persado is reinventing digital marketing creative by applying mathematical certainty to the message, the foundational DNA of Marketing. By unlocking the power of words, companies win every digital marketing moment, experiencing dramatic new levels of brand engagement and revenue performance. CMOs from the world’s most valuable brands rely on Persado to generate in a dramatically new way using the power of intelligent automation, AI and advancements in linguistic science to unlock the power of words and emotionally engage consumers, one by one, moment by moment at scale.
The Persado Message Machine uses sophisticated AI, data science, computational linguistics and machine learning to generate the perfect message for every campaign by leveraging the world’s most advanced marketing language knowledgebase of more than one million tagged and scored words and phrases. Marketers gain full visibility with quantifiable results and data-driven insights to identify the trends and emotional language that win every moment in the customer journey while ensuring the marketing message always reinforces brand voice.
What We Are Looking For:
Persado is looking for a Business Development Manager, based in our Milan or Rome offices in Italy. In this exciting role you will be uncovering opportunities by researching and developing outreach strategies to engage enterprise companies. As a critical part of Persado, you will partner with our business development and sales teams, helping us achieve our revenue goals. Key vertical markets include Retail/eCommerce, Fashion Retail, Travel/Hospitality, and Financial Services. This is a green field opportunity and we currently have no natural competitors!
What We Want You to Do:
- Drive Persado’s revenue growth by partnering with our sales teams and generating meetings with top level P&L owners in Fortune 1000 companies
- Conduct comprehensive industry analysis on target companies and verticals to determine revenue opportunities
- Strategically identify the best ways to establish key client targets and how to approach them
- Synthesize industry and revenue data to determine how to engage target companies and customize Persado offerings to best suit our clients’ needs
- Enthusiastically represent Persado’s technology and solutions.
What We Want to See:
- Bachelor’s degree with a strong academic background ideally in Engineering or Computer Science.
- 2 to 4 years’ experience in a business development environment where you are involved in a company’s core business, or industry
- Salesmanship with very strong written and verbal communications skills
- Drive, self-confidence and resourcefulness
- Vision, positive attitude and ability to think outside of the box
- Analytically minded and able to engage with and utilize others to deliver targets
- Familiarity with email marketing services or Facebook advertising is a major bonus
- Fluency in written and spoken English is a requirement
- Fluency in either French or German would be considered a strong plus
Who You Are:
- Excited about working in a start up environment
- Desire to dive in and learn in a fast-paced organization
- Enthusiastic, professional and highly pro-active
- Thrive on finding efficient solutions to ambiguous problems
- Collaborative team player who can also work with minimal direction
- Able to perform under pressure and deliver results in a demanding and fast-paced environment that requires fresh thinking and innovation
- Tech-savvy and comfortable in a field that combines elements of multiple disciplines (technology, account management, marketing, etc.)
What We Offer:
By joining Persado, you will be part of a young, creative and dynamic company undergoing rapid growth and transformation into a global market leader.
- Competitive salary and bonus plans
- Meaningful equity compensation
- All the computer gear you need to improve your productivity
- Work-life flexibility - we value your contributions above all