Who We Are: 

Persado is reinventing marketing creative by applying mathematical certainty to the message, the foundational DNA of marketing. By unlocking the power of words, companies win every digital marketing moment, experiencing dramatic new levels of brand engagement and revenue performance. CMOs from the world’s most valuable brands rely on Persado to generate in a dramatically new way using the power of intelligent automation, AI and advancements in linguistic science to unlock the power of words and emotionally engage consumers, one by one, moment by moment at scale.

The Persado Message Machine uses sophisticated AI, data science, computational linguistics and machine learning to generate the perfect message for every campaign by leveraging the world’s most advanced marketing language knowledgebase of more than one million tagged and scored words and phrases. Marketers gain full visibility with quantifiable results and data-driven insights to identify the trends and emotional language that win every moment in the customer journey while ensuring the marketing message always reinforces brand voice.

What We Are Looking For:

The Managing Editor will be responsible for oversight and management of the editorial content publishing process for Persado and help drive world-class editorial and user experience for visitors. The Managing Editor will be a critical member of the Content Marketing team and play a vital role in executing the content strategy across channels, properties, and assets. This role will own project management of the editorial calendar and process across a diverse set of content types from articles and blog posts to eBooks, whitepapers, videos, and longer form, to-be-determined assets. In this role, you will contribute directly to building an exceptional editorial function that directly impacts business performance.

You’ll manage editorial projects within our marketing team while displaying a devotion to growing our core audience and building deeper engagement with our visitors. You’ll guide diverse editorial projects across a variety of distribution channels and formats while working cross-functionally with key stakeholders including designers, copy editors and internal experts to craft and implement editorial ideas.

You’ll nurture and activate our voice, tone, and editorial style to connect with marketing leaders and work to bring unique story ideas to fruition regarding AI, marketing, and business growth. You’ll also write and create thought leadership pieces for executive-level audiences.

What We Want You To Do:

  • Own publishing of 4-7 content assets for executive audiences per week by coordinating multiple internal and external contributors and serve as the final editor to maintain Persado standards of quality and style.
  • Drive continuous improvement of the Persado editorial voice and tone, the publishing process and user experience to meet audience expectations and Persado marketing priorities.
  • Serve as liaison with marketing, product, creative, PR and communication, and IT partners to collaborate on content site evolution.
  • Develop and create high quality, on-brand content assets for executive audiences as needed
  • Help measure, report and analyze the impact of content assets and projects
  • Manage and evolve workflow process and tools to optimize productivity and establish workflows for requesting, creating, editing, publishing, and retiring content. 
  • Collaborate with internal subject matter experts to ideate and develop content, based on Persado go-to-market plans, in multiple formats including articles, infographics, videos, quizzes, presentations, and eBooks to ultimately drive client journeys through the buying cycle 
  • Support the evolution of the content marketing style guide in partnership with content marketing leadership to maintain a distinctive voice that adheres to brand standards and activates the brand across media and channels
  • Help drive and optimize SEO content across assets and channels to optimize site traffic with target audiences

What We Want To See:

  • Exceptional editorial, writing, project management, and proofreading skills, primarily for digital assets. 
  • Experience in the role of managing editor working with executive-level content and audiences
  • Minimum 9-years hands-on experience creating B2B or technology content for a publication or brand for senior audiences and leading digital editorial workflows
  • Experience creating and distributing content across a variety of platforms (e.g., video, podcast, downloadable content, influencers, native advertising)
  • Ability to communicate effectively with diverse stakeholders ranging from executives to subject matter experts, both verbally and in writing
  • Strong analytical skills a plus
  • Experience working with remote teams
  • Bachelor’s degree in a related field; a focus in English, journalism or communications preferred
  • Adaptability and business acumen: The ability and desire to upgrade processes and standards while also being flexible enough to respond quickly when business needs change.
  • Enjoy working in a fast-paced, dynamic environment where things don't always go according to plan but where the goal is an unwavering commitment to build a disciplined, high-performance culture. 
  • Strong leadership, communication, and collaboration skills and ability to sell ideas and promote strategy with various stakeholders
  • Experience with project or workflow management tools (i.e. Monday.com, Asana, Workfront, etc.) 

What We Offer:

By joining Persado, you will be part of a smart, creative and dynamic company experiencing rapid growth and transformation into a global market leader.
-Competitive salary and equitable compensation
-Generous benefits packages globally
-Flexible paid time-off programs
-Charitable giving matching and volunteer opportunities
-Diversity and inclusion initiatives
-Structured On-boarding
-Focus on continuous Learning & Development tied to a personalized career path

Persado is a place where your life goals and work goals can both be achieved!

 

 

Classification : Public

 

Apply for this Job

* Required

  
  


U.S. Equal Opportunity Employment Information (Completion is voluntary)

Individuals seeking employment at Persado are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.


Form CC-305

OMB Control Number 1250-0005

Expires 1/31/2020

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

Because we do business with the government, we must reach out to, hire, and provide equal opportunity to qualified people with disabilities1. To help us measure how well we are doing, we are asking you to tell us if you have a disability or if you ever had a disability. Completing this form is voluntary, but we hope that you will choose to fill it out. If you are applying for a job, any answer you give will be kept private and will not be used against you in any way.

If you already work for us, your answer will not be used against you in any way. Because a person may become disabled at any time, we are required to ask all of our employees to update their information every five years. You may voluntarily self-identify as having a disability on this form without fear of any punishment because you did not identify as having a disability earlier.

How do I know if I have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Blindness
  • Deafness
  • Cancer
  • Diabetes
  • Epilepsy
  • Autism
  • Cerebral palsy
  • HIV/AIDS
  • Schizophrenia
  • Muscular dystrophy
  • Bipolar disorder
  • Major depression
  • Multiple sclerosis (MS)
  • Missing limbs or partially missing limbs
  • Post-traumatic stress disorder (PTSD)
  • Obsessive compulsive disorder
  • Impairments requiring the use of a wheelchair
  • Intellectual disability (previously called mental retardation)
Reasonable Accommodation Notice

Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

1Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.