Who We Are
Persado is reinventing digital marketing creative by applying mathematical certainty to the message, the foundational DNA of Marketing. By unlocking the power of words, companies win every digital marketing moment, experiencing dramatic new levels of brand engagement and revenue performance. CMOs from the world’s most valuable brands rely on Persado to generate in a dramatically new way using the power of intelligent automation, AI and advancements in linguistic science to unlock the power of words and emotionally engage consumers, one by one, moment by moment at scale.
The Persado Message Machine uses sophisticated AI, data science, computational linguistics and machine learning to generate the perfect message for every campaign by leveraging the world’s most advanced marketing language knowledgebase of more than one million tagged and scored words and phrases. Marketers gain full visibility with quantifiable results and data-driven insights to identify the trends and emotional language that win every moment in the customer journey while ensuring the marketing message always reinforces brand voice.
What We Are Looking For:
We are looking for a product owner to take on our Real Time Serving capabilities for our platform. You will own the strategy and roadmap for your product, create and maintain your backlog and support and own technical and tactical product activities. You will work closely with internal and external users to capture all requirements and with your engineering team to ensure everything is developed and released as planned.
The role does not require software development experience; however, the right person will need to write clear user stories that solve user problems, bring value to our product portfolio and inspires our engineers. Therefore, strong technical and business acumen is required in order to be the face of the product in front of customers and the decisions maker in front of engineers. Hands-on experience as a product owner in the martech stack is a plus, especially in technologies such as web optimization, ad-serving, and programmatic.
Your main responsibilities will be:
- Drive strategy definition, prioritization and roadmap planning activities
- Analyze the marketplace, customers, and competitors to determine the right product features
- Translate customer needs into functional and technical product requirements
- Assess product design, providing an expert opinion on improvements and managing external and internal expectations
- Lead exploration, development, and ongoing management of Persado’s Real Time Serving features and products with guidance from senior product leadership
- Work closely with engineering to ensure timely delivery of quality product
- Ensure your product is launched successfully through proper documentation, training and marketing material (working closely with operations, education and marketing)
- Work with 3rd party partners to understand integration opportunities, requirements and develop features to enable synergies
- Analyze product performance and success against business KPIs
- Be the go-to-person for Persado’s real-time capabilities for channels such as web and display
What We Want To See:
- 2-5 years of experience in Product Management in digital arena with a focus on adtech or martech
- Experience as a product owner of a martech product is a plus
- Understanding and hands-on experience with web optimization platforms, ad-serving or real-time bidding (programmatic)
- Experience in an Agile / Scrum / Kanban environment
- Excellent people skills and be a team player; ability to work successfully with both direct and indirect teams across the organization
- Excellent written and verbal communication skills
- Experience working with partners a bonus
- Strong technical background - A Bachelor’s degree in a STEM related field is required, graduate degree is a plus
Who You Are:
- You are a product geek (and not shy about it)
- You are customer driven and love coming up with solutions to their problems
- Love working autonomously, setting (and surpassing) goals and constantly innovating
- Excited about working in a lean environment
- Data driven, data curious, analytical, spot trends in the data
- Collaborative team player with the ability to shift gears quickly and efficiently
What We Offer:
By joining Persado, you will be part of a young, creative and dynamic company undergoing rapid growth and transformation into a global market leader.
- Competitive salary and bonus plans
- All the computer gear you need to improve your productivity
- Work-life flexibility - we value your contributions above all