Who We Are
Persado is reinventing digital marketing creative by applying mathematical certainty to the message, the foundational DNA of Marketing. By unlocking the power of words, companies win every digital marketing moment, experiencing dramatic new levels of brand engagement and revenue performance. CMOs from the world’s most valuable brands rely on Persado to generate in a dramatically new way using the power of intelligent automation, AI and advancements in linguistic science to unlock the power of words and emotionally engage consumers, one by one, moment by moment at scale.
The Persado Message Machine uses sophisticated AI, data science, computational linguistics and machine learning to generate the perfect message for every campaign by leveraging the world’s most advanced marketing language knowledgebase of more than one million tagged and scored words and phrases. Marketers gain full visibility with quantifiable results and data-driven insights to identify the trends and emotional language that win every moment in the customer journey while ensuring the marketing message always reinforces brand voice.
What We Are Looking For:
The VP, Solution Strategy, will lead the development of solutions for targeted Persado customers (post sale) that will enable Persado to become a truly strategic partner to these accounts. You will have a strong technical/scientific background that will help you understand what we do and help Persado create solutions for a clients strategic problem. This position will report to the SVP, Product and Engineering, and potentially to the President/Chief Commercial Officer. The VP, Solutions Strategy will work with our SVP,Customer Success, global GMs, and our EVP, Strategic Accounts, to:
- Review opportunities for growth submitted by client owners, prioritizing opportunities based on potential impact to the customer and productization of the solution
- Help client owners of targeted accounts identify new opportunities for growth and “out of the box” applications of the Persado platform
- Lead client discussions and architect solutions ultimately enabling Persado to become a strategic partner focused on business outcomes
- Work closely with Product, Data Science & Operations teams to ensure successful delivery of custom solutions
- Create repeatable, scalable platform based solutions where possible
- Collaborate with client owners to monitor and deliver against specific account growth targets
- Develop solution blueprints that allow clients and Persado to realize the full potential of Persado’s core technologies and capabilities
- Participate in QBRs for targeted accounts, work with account teams to deliver outside-in strategic recommendations around Persado platform opportunities.
- Lead training for new developed solution blueprints
- Work with VP, Customer Success, Global GMs and EVP, Strategic Accounts to help define playbook for accelerated account growth
- Suggest new areas for product enhancement to support account playbook and/or solution blueprints
Be a strong conduit between product and account teams
- Eventually build a team of Solution Strategists
- Will have KPI’s measured on excess bookings/revenues for target accounts
What We Want To See:
- 8+ years experience defining, consulting and delivering technology solutions to large enterprises at the executive level. Working experience in a top consulting firm is a huge plus
- Deep knowledge of the CMO function and experience consulting and delivering solutions to marketing executives.
- Demonstrated ability to think strategically and conceptualize solutions that solve business problems and provide powerful value propositions
- A creative provocateur and persuasive storyteller who is endlessly curious, with a keen ability to shift perspective and illuminate powerful insights and creative potential through data and narrative.
- Strong technical background - Preferably with a M.S or PhD in a STEM related field
Who You Are:
- Excited about working in a lean startup environment
- Must be enthusiastic, professional and highly proactive
- Data driven, data curious, analytical, spot trends in the data
- Thrives on finding intriguing solutions to ambiguous problems
- Collaborative team player with the ability to shift gears quickly and efficiently
- Dependable and reliable with clear thinking and attention to detail
- A team player who focuses on the best outcomes, and doesn’t bring ego to the table
- Willingness to travel
- A great sense of humor and outlook on life
- A system-thinker with a strong background or practiced expertise in marketing technologies, data analysis & service design
What We Offer:
By joining Persado, you will be part of a young, creative and dynamic company undergoing rapid growth and transformation into a global market leader.
- Competitive salary and bonus plans
- All the computer gear you need to improve your productivity
- Work-life flexibility - we value your contributions above all