Who We Are: 

Persado is reinventing digital marketing creative by applying mathematical certainty to the message, the foundational DNA of Marketing. By unlocking the power of words, companies win every digital marketing moment, experiencing dramatic new levels of brand engagement and revenue performance. CMOs from the world’s most valuable brands rely on Persado to generate in a dramatically new way using the power of intelligent automation, AI and advancements in linguistic science to unlock the power of words and emotionally engage consumers, one by one, moment by moment at scale.

The Persado Message Machine uses sophisticated AI, data science, computational linguistics and machine learning to generate the perfect message for every campaign by leveraging the world’s most advanced marketing language knowledgebase of more than one million tagged and scored words and phrases. Marketers gain full visibility with quantifiable results and data-driven insights to identify the trends and emotional language that win every moment in the customer journey while ensuring the marketing message always reinforces brand voice.

What We Are Looking For:

Persado is looking for a Director of Business Development based in London, who will identify, develop and lead new accounts with a focus on the Financial Services vertical. 

What We Want You To Do:

  • Prospect and close New Annual Recurring Revenue (new + expansion)
  • Work with high velocity of deals and new logos
  • Build pipeline using an inbound/outbound model
  • Manage territory pipeline and forecast accurately
  • Qualify deals and get to decisions quickly
  • Hold deals to a consistent sales cycle and process
  • Build relationships with Senior Executives and line-of-business in accounts
  • Educate customers on the changing digital marketing landscape and understand the business direction and goals of the accounts as a whole
  • Collaborate with account managers to drive platform adoption and utilization
  • Enthusiastically represent Persado’s technology and solutions. 

What We Want To See:

  • Strong consulting background, holding over 7 years’ experience in Lead Generation, Sales, and/or Business Development, with a focus on Financial Services
  • Strong C-level contacts within the Banking/Credit Card industry
  • Ability to work in a rapidly expanding and changing environment
  • Ability to predictably forecast and execute on business goals
  • Leadership and gravitas to effectively conduct business activities
  • Time management (ability to work alone and develop own daily/weekly agenda)
  • Vision, positive attitude and ability to think outside of the box
  • Analytically minded and able to engage with and utilize others to deliver targets
  • Understanding of the digital marketing ecosystem will be considered a plus
  • Experience working with SalesForce.com or other CRM will be considered a plus

Who You Are:

  • Excited about working in a lean start up environment
  • Desire to dive in and learn in a fast-paced organization
  • Enthusiastic, professional and highly pro-active
  • A self-starter with strict attention to detail
  • Confident, self-motivated, hardworking, proactive and resourceful
  • Thrives on finding efficient solutions to ambiguous problems
  • Collaborative team player who can also work with minimal direction
  • Analytical, numerate and scientifically-minded
  • Able to perform under pressure
  • Tech-savvy and comfortable in a field that combines elements of multiple disciplines (technology, account management, marketing, etc.)
  • Passionate in the way you convey solutions 

What We Offer:

  • Competitive salary and bonus plans
  • Meaningful equity compensation
  • All the computer gear you need to improve your productivity
  • Work-life flexibility - we value your contributions above all

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