Orchard is transforming the way people buy and sell their homes. Simplifying it, to the way it should have always been; fair and true to market, straightforward, easy. Every year in the U.S., $1.5 trillion of single family residences transact, generating over $120 billion of fees in a process that has changed little in decades. For the average American, the home purchase and sale process takes months, creates anxiety and is filled with uncertainty and hassle.
Orchard offers a modern alternative, making one of life's biggest decisions -- the sale and purchase of a home –stress free, fair and simple.
Orchard launched in 2017 and was previously known as Perch. The company is headquartered in New York City, has 150+ employees and has grown 10x year over year. We have raised over $300 million in financing from top tier investors including: Firstmark, Accomplice, Navitas and Juxtapose.
The CRM Lead reports to our Head of Growth and is responsible for converting customer leads into signed customers. Given the high consideration around purchasing a home, lead nurture plays a critical role at Orchard. This role will own all consumer-facing email and SMS for Orchard. In this role you will:
Own lead nurture via email and SMS across existing campaigns and new ones you will create
Work with our product marketing, product, and sales teams to develop the most effective way to nurture leads
Develop and deploy lead nurture campaigns in our email platform, Iterable, for different customer segments and services
Consistent and thoughtful approach to A/B testing - we’re not just testing for the sake of testing. We seek to test things that move the needle.
Lead analysis of email campaigns to understand the reasons behind email performance make recommendations to optimize
Share out performance and learnings of email campaigns with stakeholder teams to inform the rest of the customer experience
The Right Candidate
Believes our email content can truly be valuable to our customers and, in delivering that value, can drive real business impact.
Uses data to inform decision-making and goal setting
Possesses strong writing skills that they leverage to develop new email campaigns as needed
Gets their hands dirty and has a no-task-too-small approach to their role
Has empathy for our customer and the gravity of the decision they’re making - and uses that to inform strategy
Exhibits a consistently strong drive for results with a desire to make an impact every single day
5+ years in hands-on CRM/email marketing including depth in working with mid-level/enterprise ESP
Experience building complex drip campaigns and automated communications