About Us


Perch is transforming the way people buy and sell their homes. Simplifying it all, to the way it should have always been; fair and true to market, straightforward, easy.

Every year in the U.S. $1.5 trillion of single-family residences transact in a process that has changed little in decades. For the average American, the home purchase and sale process takes months, creates anxiety, and is filled with uncertainty. Perch offers a modern alternative, making one of life’s biggest decisions -- the sale and purchase of a home –so stress free, fair and simple that people cannot imagine any other way.

Perch is headquartered in New York City and has 140+ employees in New York and Texas. We have raised $250+ million in financing from top tier investors including: FirstMark, Accomplice and Juxtapose.



Role and Responsibilities

Perch is seeking a Director of Brand Design to join our team. This is an early-stage opportunity to join a company that is transforming the way people buy and sell their homes. 

The Director of Brand Design is responsible for ensuring we have a consistent brand identity across our marketing collateral, offline branding, website, and digital products. You will ensure we have a flexible and scalable style guide and work collaboratively across teams to ensure consistent implementation. You will be comfortable balancing having high standards with knowing when “good enough” is sufficient – a critical skill at a fast-growing company. The ideal candidate will be an evangelist for human-centered design and ensure the customer is top of mind with our design choices. 

This role is based in NYC and will report to our to-be-hired Head of Design. This role will manage a visual designer. This is a full-time, salaried role with equity package.

The ideal candidate will excel in these areas:

  • Visual Design – skilled hands-on visual designer who can go from strategy to high-fidelity execution, drawing on years of experience. You understand how copy interplays with visual design.
  • Creative Vision – you love the opportunity to concept new campaigns and take our brand design to the next level.
  • Multiple Mediums – you will know how to incorporate photography (stock + custom) and illustration (custom) into our site and collateral design
  • Collaboration - creates a culture of creativity and driving results. Brings out the best in people and knows how to work with different partners to bring brand alive, particularly with marketing and product
  • Bias for Action - we are a company that makes informed decisions quickly. You must be comfortable in a very fast-paced environment.



Key Responsibilities

  • Develop our style guide and ensure it is easily accessible to other designers and team members to draw on
  • Lead marketing collateral creation by partnering with marketing on campaign ideas and then bringing them to life. This will particularly include TV, Digital Video, and Out-of-Home.
  • Ensure marketing collateral production on digital assets (Facebook), direct mail, and other high-volume channels keeps up with team needs. This can be via internal team members and freelancers as needed
  • Partner with marketing and product on how we tell our story and represent the brand on key pages of our site
  • Look for ways to bring our brand to life throughout the customer journey (ie our For Sale yard signs)
  • Ensure our brand design comes alive in everything we do – down to company swag and interview candidate experience

 

Required Skills / Experience

  • At least 7+ years prior brand design experience in a growth stage B2C business
  • Experience designing for web and offline marketing collateral
  • Comfortable being a player-coach – you will be doing hands-on design work
  • Demonstrated track record of success in developing new brand campaigns and ownable brand design elements
  • People describe you as:
    • Fast-moving
    • Creative
    • Passionate
    • Customer-centric
    • Having high standards
    • Scrappy
    • Strong drive for results
    • A great collaborator
    • Having a low ego

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