The Customer Marketing Manager is a member of the marketing team with ownership of the go-to-market strategy and execution of marketing programs and campaigns to achieve expansion lead goals and build/accelerate pipeline within our existing customer accounts. To achieve those goals, this role will influence and execute demand generation programs across multiple marketing channels in partnership with channel owners and drive alignment with sales and success to ensure the health of the business.

Responsibilities (what you’ll do):

  • Build and execute a customer expansion strategy, aligned to sales and success leadership, establish clear quarterly goals, gain commitment and buy-in for marketing programs, and identify areas of opportunity and risk.
  • Design creative, engaging, revenue-generating integrated campaigns across multiple customer segments that increase engagement and drive retention as well as uncover new upsell and cross-sell opportunities throughout the post-sales customer lifecycle. 
  • You’ll need the ability to think strategically in order to analyze product and account data to accurately segment and customize your programs to create segment-specific and ABM approaches to your campaigns. 
  • Build out, execute, and optimize marketing programs including webinars, digital lead gen, event promotion, and follow-up campaigns to deliver quality leads to our counterparts in sales and success. 
  • Understand the Pendo portfolio and how our customers use our product to drive and accelerate renewals as well as support up-sell and cross-sell of new products and offerings. 
  • Continuously look for innovative ways to improve the experience we bring to our customers and optimize our engagements using product data,  customer and account team feedback, A/B testing,  industry best practices,  and persona research. 
  • Own reporting and analysis on customer expansion and retention marketing programs for our highest value customers, ensuring programs perform against goals and are continually optimized.

Qualifications (what you have):

  • 5-8  years of experience of demand gen marketing in B2B marketing with previous experience in a field, integrated or customer marketing org. 
  • Bachelor's degree in marketing, communications, or a related field
  • Demonstrated success with end-to-end revenue campaigns including design, organized project management, content development, and program strategy on an enterprise level across multiple product lines. 
  • Ability to manage multiple campaigns simultaneously on time and within budget. 
  • Wildly creative and passionate about creating a personalized experience for our high-value customers.
  • Account-based marketing experience.
  • Energetic and articulate communicator who can clearly and concisely communicate program strategy and updates to stakeholders to steward alignment, resources, and support. 
  • Thorough understanding of customer audience segmentation, persona or contact targeting, and behavioral targeting. 
  • Deeply value transparency, collaboration, and building trust with teammates and colleagues.  
  • Comprehensive data and analytical skills — with the ability to analyze and interpret data to measure, quantify, and improve marketing results

Pink, Perks, and Such:

Pendo was founded in 2013 by former product managers, who combined their heads and hearts to build something they wanted but never had as product managers -- a simple way to understand and attack what truly drives product success.  Our mission is to improve society's experience with software.

Come join one of the fastest-growing startups, supported by best-in-class institutions like Battery Ventures, Salesforce Ventures, Spark Capital and Meritech. You will gain experience in a diverse and exciting set of technologies and clients and have a real impact on Pendo's future. Our culture is passionate, dynamic, and fun.

Benefits:

  • Company Equity
  • Pendo covers 100% of monthly premium for the HDHP (High Deductible) Medical plan for all employees and their families
  • Pendo covers 100% of monthly premium for dental and vision coverage for all employees and their families
  • Open vacation policy
  • Free weekly lunches and fully stocked kitchen with drinks, goodies and balanced snacks
  • Frequent company and team-building events
  • Free parking or monthly stipend for other modes of transportation (biking, walking, do you skate?)
  • Lots of company swag...hope you like pink!

Best private cloud companies to work for, we're #1

What makes Pendo culture special

We are an equal opportunity employer and believe having diverse teams in which everyone brings their whole self to Pendo is key to our success. We welcome people of different backgrounds, experiences, abilities and perspectives.

#LI-MY1

#UShubs

Apply for this Job

* Required
  
Attach Dropbox Google Drive Paste
  
Attach Dropbox Google Drive Paste

U.S. Equal Opportunity Employment Information (Completion is voluntary)

Individuals seeking employment at Pendo are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Form CC-305

OMB Control Number 1250-0005

Expires 05/31/2023

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

We are a federal contractor or subcontractor required by law to provide equal employment opportunity to qualified people with disabilities. We are also required to measure our progress toward having at least 7% of our workforce be individuals with disabilities. To do this, we must ask applicants and employees if they have a disability or have ever had a disability. Because a person may become disabled at any time, we ask all of our employees to update their information at least every five years.

Identifying yourself as an individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past. For more information about this form or the equal employment obligations of federal contractors under Section 503 of the Rehabilitation Act, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Autism
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, or HIV/AIDS
  • Blind or low vision
  • Cancer
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or hard of hearing
  • Depression or anxiety
  • Diabetes
  • Epilepsy
  • Gastrointestinal disorders, for example, Crohn's Disease, or irritable bowel syndrome
  • Intellectual disability
  • Missing limbs or partially missing limbs
  • Nervous system condition for example, migraine headaches, Parkinson’s disease, or Multiple sclerosis (MS)
  • Psychiatric condition, for example, bipolar disorder, schizophrenia, PTSD, or major depression

1Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.