Peloton are on the hunt for a brilliant, passionate Senior Creative Writer to join the International Creative department. The role will be to help lead and create new campaigns, trans create existing campaigns, help develop the brand TOV, streamline and improve department processes, whilst building trusting relationships with the brands’ stakeholders.

A great opportunity for someone that loves their craft and is hungry to produce the best work of their career.

A strong writer in both English and German. (Leading in German) the perfect fit would be a Creative who has developed mass-scale conceptual campaigns, can think BIG, and have an eagle eye for detail.

Examples of fun, culturally relevant, and purposeful work with an editorial angle would be ideal. Someone with a genuine love for sports and fitness that can bring relatable human insights into their creative.

The ideal candidate will be bursting with social ideas, have experience across both digital and print mediums, and also have a deeper experience in the digital landscape having proven examples of large scale integrated 360 marketing campaigns with a focus on video tactics.

No two days are the same at Peloton and we need a writer who is comfortable trans creating campaigns but can then switch to conceptualising and originating campaigns for the DE market, and someone who is hugely proactive and believes in making their own luck.

Reporting into the Creative Director in the UK, they will also collaborate and partner with the local DE Marketing team and Marketing director.


  • Creative conceptualisation and iteration for fully integrated digital campaigns
  • Trans create larger campaigns to work for the DE market
  • Work directly with brand, acquisition and retention marketing stakeholders to understand their needs, and then translate them into a direction the team can successfully execute
  • Help strategize new opportunities and improvements for advertising across various channels including social, CRM, landing pages and more
  • Help to continually define processes to effectively deliver quality creative in a fast-paced environment
  • Evolve advertising communications on an ongoing basis to improve acquisition marketing performance
  • Lead and guide creative from concept stages through to production, working
    with producers, art directors, designers and project managers to deliver the final product.
  • Present creative to teams and stakeholders in a clear and compelling manner


  • Thorough experience as a Copywriter, ideally within an agency environment
  • Proven examples of strong digital campaigns 
  • Has lead projects and the creatives working on those projects
  • Has developed tone of voice for brands
  • Has experience presenting ideas and enjoys doing it
  • Experienced in managing stakeholder expectations
  • Highly organised, with experience of managing multiple projects with fast turnarounds
  • Empathetic and motivational - able to lead, manage and build the team
  • Self-motivated and doesn't wait to be told what to do
  • Doesn't take themselves too seriously (we are a casual bunch)
  • Comfortable bringing your point of view into a discussion



Peloton is the leading interactive fitness platform globally, with a passionate community of 7 million Members in the US, UK, Canada, Germany, and Australia. Peloton makes fitness entertaining, approachable, effective, and convenient, while fostering social connections that motivate its Members to commit to their fitness journeys. An innovator at the nexus of fitness, technology, and media, Peloton reinvented the fitness industry by developing a first-of-its-kind subscription platform that seamlessly combines the best equipment, proprietary networked software, world-class streaming digital fitness and wellness content, and best-in-class fitness experts and Instructors.

At Peloton, we motivate the world to live better. “Together We Go Far” means that we are greater than the sum of our parts, stronger collectively when each one of us is at our best. By combining hardware, software, content, retail, apparel, manufacturing, Member support, and so much more, we deliver an exhilarating fitness experience that unlocks our members' greatness. Join our team to unlock yours.

Peloton is an equal opportunity employer and committed to creating an inclusive environment for all of our applicants. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. If you would like to request any accommodations from application through to interview, please email:  applicantaccommodations@onepeloton.com

Peloton has a COVID-19 vaccination policy to safeguard the health and well-being of our employees and customers globally. All employees based in the U.S. and Canada are required to provide proof of vaccination, unless the employee has a Peloton-approved reasonable accommodation or as otherwise required by law.

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