Peloton is looking for a talented Senior Analyst who will oversee analytics for our international media spend, which is critical to meeting and exceeding our top-line growth targets.  Reporting to our Director of International Marketing Analytics, you will be responsible for measuring the impact of online and offline media and partner with our marketing team to make recommendations that will drive incremental growth for the company.  You’ll also own the enabling analytics technologies that guide our investment decisions on a day-to-day basis.

You will:

  • Develop measurement plans and own reporting for major initiatives.  This includes identifying appropriate KPIs to track and optimize against, ensuring proper implementation of controlled tests, and flagging potential data integrity issues
  • Own analysis of media response and incrementality data across all channels (TV, OTT, direct mail, paid search, paid social, display, video, etc.) to make spend recommendations across the portfolio
  • Conduct advanced analytics projects that drive insights into how to improve the performance of our marketing channels
  • Understand internal and external data logging capabilities and translate measurement needs into business requirements/roadmaps for our engineering teams

Minimum Qualifications:

  • BA/BS degree, preferably in a technical field
  • 4-6 years of experience working in an analytics role, of which at least 2 years have been in a marketing analytics capacity
  • Understanding of major marketing channels: TV, direct mail, paid social, video, search, etc.
  • Experience with media measurement (MMM, MTA, lift studies, A/B testing) across channels and understanding of strengths and weaknesses of each measurement methodology
  • Strong proficiency with SQL and Excel
  • Experience with data visualization technologies, such as Looker or Tableau
  • Excellent communication skills, particularly when explaining technical or complex matters to stakeholders
  • Comfort solving ambiguous problems without a clear right answer
  • Impeccable attention to detail
  • A high degree of motivation to be proactive and go above and beyond the task at hand

Preferred Qualifications:

  • Experience with Amazon Redshift and cron
  • Experience with ETL development, including data ingestion & pipeline management
  • Familiarity with Linux/OS X command line, version control software (git), and general software development

ABOUT PELOTON:

Peloton uses technology + design to connect the world through fitness, empowering people to be the best version of themselves anywhere, anytime. We have reinvented the fitness industry by developing a first-of-its-kind subscription platform. Seamlessly combining hardware, software, and streaming technology, we create digital fitness and wellness content and products that Members love. In 2020 Peloton committed to becoming an antiracist organization with the launch of the Peloton Pledge. Learn more, here.

“Together We Go Far” means that we are greater than the sum of our parts, stronger collectively when each one of us is at our best. In order to be the best version of Peloton, we are deeply committed to building a diverse workforce and inclusive culture where all of our team members can be the best version of themselves. This work has no endpoint; it is the constant work of running an organization that strives to reach its full potential. As a first step in our commitment, we announced the Peloton Pledge to invest $100 million over the next four years to fight racial injustice and inequity in our world, and to promote health and wellbeing for all, from the inside out.

Peloton is an equal opportunity employer and committed to creating an inclusive environment for all of our applicants. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. If you would like to request any accommodations from application through to interview, please email:  applicantaccommodations@onepeloton.com

 

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If you have any doubts about the authenticity of an email, letter or telephone communication purportedly from, for, or on behalf of Peloton, please email applicantaccommodations@onepeloton.com before taking any further action in relation to the correspondence.

 

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