THE ROLE

The  Manager, Digital Media plays an important role on the Digital Media team, responsible for the strategy development, performance, and campaign execution across Search, YouTube, & Google Display Network. You should understand how search & OLV advertising functions; how bids relate to keyword performance and campaign efficiency so they can optimize and manage campaign budget allocation.

RESPONSIBILITIES

  • Strategy development & execution for Peloton Paid Search (text & shopping), YouTube, & Google Display campaigns including planning, trafficking, day-to-day optimizations & budget pacing
  • Work with Digital Analyst to drive performance across key KPIs through optimizations and frequent testing
  • Develop & maintain quarterly testing roadmaps across OLV & Search 
  • Devise campaign execution strategy plans & performance readouts for cross functional performance readouts 
  • Lead bi-weekly creative shareouts for owned channels, inclusive of creative insights and action items for key stakeholders
  • Collaborate with the creative & product marketing teams on building ad copy & developing video assets to meet platform best practices
  • Traffic, upload, and QA keywords harnessing the Bid Management Tool process
  • Curate extensive sample targeting lists that align with Peloton’s intended audience (research and vet videos, channels, interests, keywords, and URLs for brand safety/suitability)
  • Implement custom audiences, contextual, look-alikes, and other affinity groups for targeting
  • Campaign set-up and management including audience targeting, creative testing, bid and budget management, etc.
  • Manage digital analyst inclusive of assigning & prioritizing key projects, as well as, career planning & development

QUALIFICATIONS

  • 4+ years of proven expertise in Search (Google, Bing) & YouTube execution; Search management platform experience preferred 
  • Working knowledge of Pinterest & Google Display Network planning and execution; Pinterest management experience preferred 
  • Acquisition, retail, or e-commerce campaign management experience 
  • Familiarity working with & presenting to cross-functional teams
  • Experience with incrementality measurement
  • Experience with A/B and multivariate testing 
  • Excellent skills in data-driven analysis
  • Significant media-specific spreadsheet experience (pivot tables, vlookups, media formulas); experience with Google Sheets, Docs and Slides a plus 
  • A clear understanding of pacing, flighting and nuances of managing channel-specific budgets

ABOUT PELOTON:

Peloton uses technology + design to connect the world through fitness, empowering people to be the best version of themselves anywhere, anytime. We have reinvented the fitness industry by developing a first-of-its-kind subscription platform. Seamlessly combining hardware, software, and streaming technology, we create digital fitness and wellness content and products that Members love. In 2020 Peloton committed to becoming an antiracist organization with the launch of the Peloton Pledge. Learn more, here.

“Together We Go Far” means that we are greater than the sum of our parts, stronger collectively when each one of us is at our best. In order to be the best version of Peloton, we are deeply committed to building a diverse workforce and inclusive culture where all of our team members can be the best version of themselves. This work has no endpoint; it is the constant work of running an organization that strives to reach its full potential. As a first step in our commitment, we announced the Peloton Pledge to invest $100 million over the next four years to fight racial injustice and inequity in our world, and to promote health and wellbeing for all, from the inside out.

Peloton is an equal opportunity employer and committed to creating an inclusive environment for all of our applicants. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. If you would like to request any accommodations from application through to interview, please email:  applicantaccommodations@onepeloton.com

 

Please be aware that fictitious job openings, consulting engagements, solicitations, or employment offers may be circulated on the Internet in an attempt to obtain privileged information, or to induce you to pay a fee for services related to recruitment or training. Peloton does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted here on our careers page and all communications from the Peloton recruiting team and/or hiring managers will be from an @onepeloton.com email address. 

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