The Peloton brand is one of the most special brands in the world. Our mission is to use technology and design to connect the world through fitness, empowering people to be the best version of themselves anywhere, anytime. Peloton’s values inform everything we do, from product strategy, to hiring, to decision-making. 

  • Put Members First - Design with a user-centered mindset. Obsess over every touchpoint of the member experience
  • Operate with a bias for action - Challenge the status quo by continuously innovating and improving. Take risks, fail fast and learn from past failures
  • Empower teams of smart creatives - Hire the best and get out of the way. Think and act like owners. Stay lean, scrappy and creative
  • Together we go far - Build a diverse and inclusive community. Uphold the obligation to dissent and listen. Presume trust and be transparent

Peloton is looking for an ambitious Senior Brand Marketing Associate to join the Global Marketing team to help drive the strategy and execution of Peloton’s brand marketing campaigns and activations. This candidate will report to the Director of Global Brand Marketing, working directly with cross-functional teams, including Insights, Creative, Media, PR, Product Marketing, Content, and International Marketing, to help deliver world class programs that tell our unique brand stories at scale. The ideal candidate will have a passion for the Peloton brand, have expertise in managing marketing campaigns for leading brands, but also have the ability to think customer and community-first in all expressions of the brand. 

RESPONSIBILITIES

  • Develop integrated marketing plans for Brand campaigns, working in close partnership with cross-functional teams, and coordinating with International teams
  • Author and deliver marketing strategy briefs grounded in insights and incorporating input from relevant teams
  • Collaborate with Creative team and agency partners as they translate strategy into consumer-facing assets
  • Partner with other brand team leads, product marketing leads, and cross-functional teams to ensure cohesive and consistent messaging across prospective and existing customers
  • Collaborate with the Media, CRM & Analytics team on creative optimization across channels
  • Manage budget and timelines, ensuring all milestones are met
  • Become an expert on Peloton’s brand, products, target customer, and Members 
  • Create and deliver clear and compelling presentations to senior stakeholders
  • Challenge the team and continue to ask how a unique brand like Peloton can communicate in unique ways, and remain highly distinctive

QUALIFICATIONS

  • 4+ years brand marketing experience at a brand, creative agency or consultancy managing multi-channel campaigns at scale
  • Experience communicating world class and well loved brand at scale, and familiarity with both ATL advertising, as well as community and social-first thinking
  • Experience translating rich consumer insights into actionable and compelling marketing tactics
  • Familiarity with the latest trends in fitness technology and the intersection with cultural moments
  • Project management skills to manage multiple high-profile and high-budget projects at once
  • Ability to work collaboratively and cross-functionally in a fast-paced environment where the ability to influence and build relationships is critical
  • Excellent communication and presentation skills
  • Experience working across a global organization is preferred
  • Experience working in a high-growth company is preferred
  • Positive outlook, low ego, curious, desire to learn, a team player

ABOUT PELOTON:

Peloton uses technology + design to connect the world through fitness, empowering people to be the best version of themselves anywhere, anytime. We have reinvented the fitness industry by developing a first-of-its-kind subscription platform. Seamlessly combining hardware, software, and streaming technology, we create digital fitness and wellness content and products that Members love. In 2020 Peloton committed to becoming an antiracist organization with the launch of the Peloton Pledge. Learn more, here.

“Together We Go Far” means that we are greater than the sum of our parts, stronger collectively when each one of us is at our best. In order to be the best version of Peloton, we are deeply committed to building a diverse workforce and inclusive culture where all of our team members can be the best version of themselves. This work has no endpoint; it is the constant work of running an organization that strives to reach its full potential. As a first step in our commitment, we announced the Peloton Pledge to invest $100 million over the next four years to fight racial injustice and inequity in our world, and to promote health and wellbeing for all, from the inside out.

Peloton is an equal opportunity employer and committed to creating an inclusive environment for all of our applicants. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. If you would like to request any accommodations from application through to interview, please email:  applicantaccommodations@onepeloton.com

 

Peloton does not accept unsolicited agency resumes. Agencies should not forward resumes to our jobs alias, Peloton employees or any other organization location. Peloton is not responsible for any agency fees related to unsolicited resumes.

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