The Peloton brand is one of the most special brands in the world. Our mission is to use technology and design to connect the world through fitness, empowering people to be the best version of themselves anywhere, anytime. Peloton’s values inform everything we do, from product strategy, to hiring, to decision-making. 

  • Put Members First - Design with a user-centered mindset. Obsess over every touchpoint of the member experience
  • Operate with a bias for action - Challenge the status quo by continuously innovating and improving. Take risks, fail fast and learn from past failures
  • Empower teams of smart creatives - Hire the best and get out of the way. Think and act like owners. Stay lean, scrappy and creative
  • Together we go far - Build a diverse and inclusive community. Uphold the obligation to dissent and listen. Presume trust and be transparent

Peloton is looking for a passionate and talented Senior Marketing Manager to create and manage our overarching integrated marketing communication strategy. This person will collaborate with a broad set of internal and external partners to (1) develop a framework that maps out key narratives and messages across the calendar year and (2) coordinate how marketing programs across channels align to those messages. This is a newly created role reporting to the Director of Brand Marketing. The ideal candidate will be a highly organized self-starter with a proven track record of creating, executing, and managing comms frameworks for world-class consumer brands at scale. 

RESPONSIBILITIES

  • Lead and manage the development of an integrated marketing communication strategy that encompasses all campaigns and marketing moments across regions
  • Articulate the strategy in a way that ties marketing objectives to key results
  • Work closely with peers and senior leaders across multiple teams (Global Marketing, Product Marketing, Strategic Marketing, Communications, Creative, Media, International) to align on a framework and key messages across the next twelve -months
  • Create and manage a robust marketing communications calendar that reflects key story lines and messaging
  • Work closely with team leads and channel owners (e.g. web, email marketing, advertising, comms, social, etc.) to align campaign narratives, communication plans, channel plans and messaging across their respective touchpoints
  • Communicate how all elements connect together in a clear and compelling way. Develop a cadence for planning and regularly sharing updates

QUALIFICATIONS

  • 6+ years of experience in a marketing communications, brand marketing, or related role
  • Bachelor’s Degree required
  • The ideal candidate has developed integrated marcom plans or comms frameworks for world-class brands and worked on large-scale global marketing programs
  • Excels in cross-functional planning and execution
  • Excellent communicator. Skilled in presentation development with experience presenting to senior leaders
  • Is forward-thinking, extremely organized, and detail-oriented 
  • Thrives in a highly collaborative, fast-paced environment 
  • Is an independent, strategic thinker who is a strong team player (no job is too small or too large) and is willing to take on additional responsibilities as necessary 

ABOUT PELOTON

Peloton is the largest interactive fitness platform in the world with a loyal community of more than 3 million Members. The company pioneered connected, technology-enabled fitness, and the streaming of immersive, instructor-led boutique classes for its Members anytime, anywhere. Peloton makes fitness entertaining, approachable, effective, and convenient, while fostering social connections that encourage its Members to be the best versions of themselves. An innovator at the nexus of fitness, technology, and media, Peloton has reinvented the fitness industry by developing a first-of-its-kind subscription platform that seamlessly combines the best equipment, proprietary networked software, and world-class streaming digital fitness and wellness content, creating a product that its Members love. The brand’s immersive content is accessible through the Peloton Bike, Peloton Tread, Peloton Bike+, Peloton Tread+, and Peloton App, which allows access to a full slate of fitness classes across disciplines, on any iOS or Android device, Apple TV, Fire TV, Roku TVs, and Chromecast and Android TV. Founded in 2012 and headquartered in New York City, Peloton has a growing number of retail showrooms across the US, UK, Canada and Germany. For more information, visit www.onepeloton.com.

 

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