What are we looking for:-
In this role you will be required to strategize and automate the entire B2B communication journey of PayU.
You’ll need to create upsell and cross sell strategy for all the products via marketing communication, set up system automation, analyse the performance and measure the impact.
For all new products and partnerships launches, you’ll be responsible for creating Go-to-market strategies using different available communication channels, like Emails, SMS, Social Media, Notifications etc. You’ll be coordinating with multiple stakeholders to ensure timely delivery with the tasks.
- Hands on experience in using marketing automation software such as Clevertap, Marketo or Webengage.
- Hands on with Excel and Google Analytics.
- Should have excellent written and spoken English to create marketing communication.
- Should know how to use data, create GTMs and drive effective results.
- Background with computer science or Analytics is preferred.
- 3+ years of work experience in Marketing or Product.
- Ability to work with cross-functional teams to gather necessary information to execute campaigns.
- Fundamental knowledge of HTML/CSS is a huge plus as it can help while working on email templates and landing pages.