Job Title: Lifecycle Marketing Manager
Reports to: Senior Director, Marketing
Location: Las Vegas, NV - Hybrid
Pavilion Payments enables the world’s gaming entertainment leaders to create amazing consumer experiences and maximize spend across all of their physical and digital properties. Our complete suite of payment solutions enables safe, secure, and trusted cash access at the cage, on the casino floor, or online. Our compliance and security solutions offer additional layers of automation and risk protection. And our analytics solutions enable clients to view performance across all of their gaming properties.
About the role
We are seeking an experienced, technical, and innovative Lifecycle Marketing Manager to lead a mix of acquisition, expansion, retention, and transactional campaigns. You will own the customer journey for all B2C-facing products and manage touchpoints across email, SMS, push channels as well as other future surface channels. You will define the audiences, segmented messaging and actively design the end-to-end journey from campaign ideation through creative execution. You will collaborate with other marketing stakeholders including Brand, Product, Partnership, and Performance with cross-channel strategies and implementation.
The ideal candidate will be a data-driven entrepreneur who finds and creates opportunities instead of waiting for them. This is a hands-on roll; you will have the opportunity to drive highly impactful and visible results that will have a meaningful impact on our customers.
What you do
· Lead the lifecycle marketing strategy with a focus on completing the enrollment process, driving engagement, and maximizing lifetime transactional value.
· Define the omni-channel CRM presence with a fully built-out journey across all touchpoints including email, SMS, in-app and push notifications.
· Apply detailed customer segmentation and leverage marketing automation tools to deliver personalized and hyper-targeted campaigns.
· Create and manage creative assets for all lifecycle channels through the creative review process, localization, and collaborating with designers and copywriters.
· Develop a rigorous testing strategy (A/B and multivariate tests) to continually optimize different types of content and stages of the customer journey.
· Oversee the lifecycle attribution and measurement strategy by implementing tracking tools and parameters to identify and separate revenue, ROI, and other business KPIs
· Craft messaging that clearly articulates the value provided by our B2C products and how users can easily utilize the benefits.
· Collaborate with brand and product stakeholders on creating a dynamic content experience from marketing touchpoint to website.
· Build and strengthen cross-functional relationships within the B2C ecosystem, including brand, product, partnership, and performance, to deliver a seamless customer experience.
· Support partnership marketing stakeholders with “cold call” marketing initiatives with third-party data providers and marketing agencies.
Your skills and our values
· 6+ years of proven experience in lifecycle marketing, customer retention, and data analysis.
· Strong understanding of platforms such as ESP, CRM, CDP, CMS, A/B testing, and BI.
· Deep analytical capabilities with experience with data analysis and reporting
· HTML/CSS knowledge not required, but a plus
Pavilion Payments provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex (including pregnancy), national origin, ancestry, age, marital status, sexual orientation, gender identity or expression, disability, veteran status, genetic information or any other basis protected by law. Those applicants requiring reasonable accommodation to the application and/or interview process should notify a representative of the Human Resources Department
