This role will create an end-to-end customer lifecycle program from the ground up to increase lifetime value / LTV and reduce churn.

The role will develop customer centric strategies and tactics to drive customer retention and engagement through personalization and cohort management. This will include a focus on personalized, cohort-based messaging deployed on a triggered and one-time basis across multiple marketing channels.  

Responsibilities:

  • Manage the overall messaging calendar for all Pattern brands, coordinating timelines across multiple stakeholders to ensure our calendar maximizes engagement and minimizes churn
  • Own and develop the automated lifecycle experience from user (new to list, site visitor) to customer to membership subscriber to lifetime customer/member
  • Create and execute data-driven, dynamic campaigns for e-commerce conversion (cart/browse abandon, reengagement, onboarding, upsell flows) as well as seasonal, timely campaigns
  • Work closely with the Pattern product and brand marketing teams to implement a number of product marketing and customer experience optimization initiatives based on identified retention-driving behaviors
  • Develop and build out our strategy for increasing CLV through loyalty, referral and repeat purchasing programs
  • Collaborate with the product and engineering team to grow our subscriber base, decrease churn, and maximize our customer lifetime value for Pattern members
  • Deploy a scalable framework for continuous A/B testing to improve user/customer retention
  • Own end-to-end email/text campaign operations such as scheduling, production coordination, HTML coding, QA, deployment, and analysis
  • Cleanse lists and manage the technical side of email/text marketing (deliverability, SPAM, etc.)
  • Participate in the creative process from copywriting to collaborating closely with stakeholders and designers to guide development of campaign creative
  • Report on performance KPIs driving decisions around future retention marketing initiatives

Qualifications: 

  • Bachelor’s degree (MBA nice to have, but not required)
  • 6+ years of experience in lifecycle marketing, retention planning and strategy experience
  • Experience working in an e-commerce business, DNVB / DTC a plus
  • Understanding of the e-commerce funnel
  • Customer-centric mindset and the ability to understand Pattern’s target consumer
  • Strong analytical and problem-solving skills
  • Experience working with ESPs and segmenting tools
  • Experience using Iterable ESP a major plus
  • Must be authorized to work in the United States

You also: 

  • Have an entrepreneurial spirit
  • Are happiest using data in creative ways to drive and measure results
  • Are excited to partner with a Creative team to drive the development of best in class campaign creative 
  • Are a self-starter who takes initiative to explore
  • Are skilled at prioritizing and synthesizing complex inputs
  • Are resourceful, understand that constraints breed creativity, and thrive in an environment that includes limited resources
  • Are very curious, not afraid to ask questions, and over-communicate with your team
  • Have a sense of humor

What Pattern offers:

  • Competitive compensation and meaningful equity
  • Generous PTO Policy
  • Company-sponsored medical and dental
  • An amazing culture, team, and mission

 

At Pattern, we’re building an inclusive team of diverse individuals as passionate about our mission as we are. We set out to ensure each member has the resources they need to thrive, create, and succeed.

As an equal opportunity employer, all persons shall have the opportunity to be considered for employment without regard to their race, color, creed, religion, national origin, ancestry, citizenship status, age, sex, gender, gender identity or expression (including transgender status), sexual orientation, marital status, military or veteran status, disability or handicap, protected medical condition as defined by applicable state or local law (cancer or genetic characteristics), pregnancy, childbirth and related medical conditions, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances.



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