Do you believe that creators should have the ability to get paid for the value they give to their fans?
We do, which is why we're building Patreon, a platform that powers membership services for creators with established followings. Patreon strives to provide creators with insight, education, and tools that make it possible to retain creative control while running their creative business, so creators can focus on creating and energizing their fanbases.
Our user base has doubled in the last year alone, and we have paid over $1 billion directly to creators on our platform. In order to support this level of growth, Patreon is looking for a Senior, Lifecycle Marketing Manager to own end-to-end email nurture journey development, execution and optimization.
What you’ll do
Drive the email, push notification, and in-app piece of the creator and patron acquisition and nurture strategy
Manage the creation and execution of email marketing programs
Work with Marketing and Sales Operations to integrate and configure marketing tools to automate successful email programs
Define the frequency and goals of email journeys that align to Marketing’s overall multi-channel campaigns
Drive and optimize key departmental metrics including CTR, open rate, engagement, and revenue
Interpret data, analyze results, and develop reports, dashboards, and business insights to monitor the performance of the lifecycle marketing program
Leverage offers and insights from Product and Content Marketing to optimize email performance
Solicit, categorize, and circulate qualitative feedback on email programs
Leverage inputs from Brand Marketing to ensure a consistency in all email, push and in-app communications
Liaise with Creator Success to ensure a seamless hand-off from each stage of the creator funnel to the next
Develop a repeatable email engine that updates dynamically according to creator’s journey stage, interests and responses
Continually refresh email and nurture programs with updated content from Marketing’s editorial calendar
8+ years experience in lifecycle marketing management, email marketing, demand generation or marketing ops
Understanding of HTML, AWS, image editing/asset creation, and a history of creative email design
Ideally knowledge of, or experience in marketing technology subscription platforms
Experience interacting with Executives and Sales Leadership
An analytical mindset, coupled with a healthy love of spreadsheets
Experience with email automation and marketing automation tools such as Autopilot, Salesforce and Marketo a plus.
High energy and bias toward action-- with the execution skills to make it all count
How you’ll grow
Your work will directly contribute to Patreon’s mission and bottom-line goals.
You will have the opportunity to grow with the Performance Marketing function at Patreon and take on new projects as the organization grows.
You will build deep relationships across the organization.
You will be asked to draw and summarize insights.
You will get to interact with interesting and influential creators across a variety of creator categories.
You’ll love working here if
You care about getting artists and creators paid
You work best in a highly collaborative environment
You’re metrics-driven in your decision-making
You strive to improve existing processes
You want to work with teammates who excel at their jobs and have artistic talents
You are committed to challenging the status quo and make sure our culture at Patreon is among the most diverse and inclusive places to work
Who you'll work with:
At Patreon, you'll join a high-performing and highly-empathetic team of people who proudly work on fulfilling our mission of funding the creative class. Our culture of creator-first, thoughtful teammates keeps work creative, stretching, and rewarding.
Our Core Behaviors:
Put Creators First. Patreon is nothing without our creators.
Achieve Ambitious Outcomes. Set, measure, and accomplish goals that deliver massive value to our creators and patrons.
Cultivate Inclusion. We want an environment that retains and engages the diverse teams we build.
Bias Towards Action. When in doubt, we take the next best step, then course correct when needed. We go out of our way to fix problems when we see them. We take ownership seriously.
Be Candid and Kind. Be extremely caring and extremely direct in all you do at Patreon, especially when it comes to giving positive and constructive feedback.
Be Curious. You don’t know it all, and that’s the fun part. Everything gets better when you’re curious. Things get more interesting, more clear, and more approachable. When you bring curiosity into the workplace, you’re growing yourself, your teammates, and Patreon as a whole.