The Marketing and Product Analyst is responsible for measuring and analyzing PLM marketing and patient engagement performance to maximize effectiveness and optimize ROI. The analyst will identify and track metrics across all areas of product engagement and digital and traditional marketing channels - including website, social media, paid search, organic search, keyword selection, online advertising and more. The ideal candidate is an expert who is interested in both the technical aspects of marketing campaign analysis and performance tracking, as well as providing qualitative and quantitative analysis.

Drive Creation of Metrics Framework

  • Work with key stakeholders internally to drive creation of a metrics framework for marketing and patient engagement
  • Work with engineering, product team, marketing, community managers, and executive leadership to identify and track Key Performance Indicators
  • Make recommendations on KPIs, collection methods, and dashboards


Derive Insights

  • Synthesize results, interpret findings and help internal teams understand the numbers behind their strategies and tactics
  • Identify patterns and trends in the data set
  • Provide information about data sets, subsets, and analysis capabilities from which to pull insights and reports; understand business and reporting requirements for multiple data sources to be integrated to derive insights
  • Measure various levels of patient acquisition and engagement across and within PLM communities
  • Develop big picture view of patient acquisition and retention efforts to guide marketing budget and product/engineering effort allocation


Business/Technology Requirements

  • Determine business and technology requirements to support analytic needs
  • Evaluate and select vendors and technology solutions for tracking - which may vary across marketing channels and product features
  • Improve quality, gaps, and efficiency of data collection and analysis efforts
  • Be a technical expert today but have an interest in scaling your impact by building out a team and strong business analytics competency in the future


Tools

  • Evaluate, select and set up measurement tools, reports, and dashboards
  • Proficient in A/B testing techniques and marketing optimization techniques
  • Should have experience working with common tag/event tracking tools, BI tools, and social ad frameworks such that you could ramp up quickly using technologies currently in-house. We use Tableau, Amplitude, Exact Target, Google Analytics, Google Ads, Facebook Ads, Excel/Google Sheets, Salesforce.com

The ideal candidate:

  • Has an entrepreneurial mindset that relishes problem solving, trouble-shooting and improving processes / tools
  • Has a proven ability to work in a fast-paced environment, meeting deadlines and adapt to frequently changing business needs and directions
  • Has effective communication skills to educate subject-matter experts about analytics and work cross-functionally with technical and non-technical colleagues
  • Is a committed team player with a positive, solution-oriented mind-set

Note: flexible on location and open to full- and part-time

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