We are looking for a marketing leader who loves to get their hands dirty and is excited about the idea of building a marketing function from scratch at a fast-growing, category-creating company.
The person who joins our team will be energized by the opportunity to wear many hats. They will be both a strategic thinker and exceptional executor, growing our customer base through a variety of dynamic and wide-reaching channels.
What you’ll do
Drive the strategy and execution of all marketing efforts
Leverage your deep product marketing experience to help us create a new category
Take charge of inbound lead generation
Help define and drive brand awareness through content, webinars, conferences, thought leadership
Own the creation of marketing materials and copy on marketing website
Shape our end-to-end approach to content marketing and SEO
Project manage our team's presence at conferences and events
Collaborate cross-functionally with a variety of folks on our growing team to drive go-to-market strategy
Build a team around you
What you’ll bring
8+ years experience in marketing, with an emphasis on B2B Product Marketing
Experience building a high-performing marketing team that drives business goals
Experience with lead generation, automated email outreach, and Salesforce
Demonstrated ability to create impactful content
Demonstrated ability to push multiple projects forward simultaneously
Data-driven rigor with a focus on moving metrics
An innate ability to self-start, prioritize, and creatively problem-solve (the buck stops with you)
At Pathlight, we believe diversity is critical to building a product that will serve the needs of all of our users. Pathlight is committed to building an environment where people of all backgrounds can do their best work. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability and protected veterans status or any other characteristic protected by law.