About the position
We are looking for a marketing leader who loves to get their hands dirty and is excited about the idea of building a marketing function from scratch at a fast-growing, category-creating company. 

The person who joins our team will be energized by the opportunity to wear many hats. They will be both a strategic thinker and exceptional executor, growing our customer base through a variety of dynamic and wide-reaching channels. 

What you’ll do
  • Drive the strategy and execution of all marketing efforts
  • Leverage your deep product marketing experience to help us create a new category
  • Take charge of inbound lead generation
  • Help define and drive brand awareness through content, webinars, conferences, thought leadership
  • Own the creation of marketing materials and copy on marketing website
  • Shape our end-to-end approach to content marketing and SEO
  • Project manage our team's presence at conferences and events
  • Collaborate cross-functionally with a variety of folks on our growing team to drive go-to-market strategy
  • Build a team around you
What you’ll bring
  • 8+ years experience in marketing, with an emphasis on B2B Product Marketing
  • Experience building a high-performing marketing team that drives business goals
  • Experience with lead generation, automated email outreach, and Salesforce
  • Demonstrated ability to create impactful content
  • Demonstrated ability to push multiple projects forward simultaneously
  • Data-driven rigor with a focus on moving metrics
  • An innate ability to self-start, prioritize, and creatively problem-solve (the buck stops with you)
At Pathlight, we believe diversity is critical to building a product that will serve the needs of all of our users. Pathlight is committed to building an environment where people of all backgrounds can do their best work. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability and protected veterans status or any other characteristic protected by law.


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