About us:

Parsley Health is a digital health company with a mission to transform the health of everyone, everywhere with the world's best possible medicine. Today, Parsley Health is the nation's largest health care company helping people suffering from chronic conditions find relief with holistic medicine. Our work is inspired by our members’ journeys and our actions are focused on impact and results.

The opportunity:

We are looking for a Senior Copywriter to create engaging, on-brand, results-driven storytelling and copywriting that communicates, educates, and inspires our Parsley audience. You’ll help refine our brand voice across our marketing channels and throughout the customer experience with conversion driving copy. You will lead creating copy for marketing content that ranges from seasonal campaigns to emails, paid performance initiatives to landing pages, and everything in-between. Our ideal candidate is a storyteller who can think strategically and conceptually, and who’s comfortable working in a fast-paced, execution-oriented startup environment. 

You will sit on the Creative team and work closely with the Marketing team (Growth, CRM, Brand), Product and Clinical teams. Ideally you are located in New York but we are open to remote applicants as well.

You Are

You are a conceptual and creative thinker who is a self-starter, and collaborative to the core. You think and write consumer-first, and have a deep understanding of your audience’s point of view. You are familiar with the healthcare space and are excited about the opportunity to help people understand the value of their health holistically. You can easily pivot from writing emotional marketing copy to concise conversion driving copy whenever needed. You’re a skilled writer who can articulate a complex brand mission, enhance a member’s experience, and support key business initiatives through inspired copywriting and smart content strategy. You recognize the power of language to establish an identity, elevate an experience, evoke a feeling, and motivate a consumer. You’re always looking for the story—to educate, inspire, or sell.

What you'll do:

  • Help craft the brand voice to ensure it is consistent and strong across every user touchpoint, ensuring adherence to brand grammar and style guide while evolving the voice with the company’s future in mind
  • Work cross-functionally with product teams,  product marketing, and other key stakeholders to ensure brand strategy and alignment
  • Develop our voice throughout the customer journey and lifecycle by crafting compelling and conversion driving copy for digital experiences, including email, social, website, member communications and offline channels
  • Own copy creation for all marketing communications, brand campaigns, growth needs, and website assets.
  • Understand trends in the telehealth space and beyond. Take sensitive, highly personal, and subject matters and turn it into messaging that resonates with our audience
  • Collaborate with members of the marketing team to create copy for all channels and work with our growth team to understand performance of creative assets so we can constantly learn and improve
  • Synthesize complex pieces of information from science writing and data and effectively translate that into marketing, social media and ad copy
  • Tackle old problems in new ways–bringing fresh ideas on how to get a consumer to take a desired action.
  • Continually help to define processes to effectively deliver high-quality content in a fast-paced environment in a timely manner

You'll need:

  • 4+ years of copywriting experience primarily with digital brands, working at start-up or agency
  • Previous experience in the health and/or wellness space
  • Ability to translate brand guidelines into a consistent, ownable voice.
  • Ability to think conceptually and passion for branding, storytelling, and producing engaging content and campaigns
  • Comfort writing across a variety of digital channels with proven experience writing for performance channels including, email, landing pages, and paid ads
  • An understanding of how and when to write emotional consumer facing copy and also quick conversion driving copy
  • Great communication and the ability to collaborate across channels and prioritize and manage work while adhering to critical timelines
  • A love for collaboration but you're also able to own a project from start to finish, working autonomously and welcoming feedback
  • Passion for health and wellness, in particular Parsley’s mission of bringing the worlds best medicine to everyone, everywhere
  • An interest in creating and refining process to make work more efficient and help improve processes across the team

Benefits:

  • Great compensation package
  • Meaningful equity stake
  • Complimentary Parsley Health Complete Care membership
  • Medical, Dental, and Vision insurance
  • 401K + Employer Matching
  • Commuter Benefits
  • Flexible work environment
  • Generous 4+ weeks of paid time off

At Parsley Health we believe in celebrating everything that makes us human and are proud to be an equal opportunity workplace. We embrace diversity and are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We believe that the more inclusive we are, the better we can serve our members. 

#LI-Remote

Apply for this Job

* Required
  
  


U.S. Equal Opportunity Employment Information (Completion is voluntary)

Individuals seeking employment at Parsley Health are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.


Form CC-305

OMB Control Number 1250-0005

Expires 05/31/2023

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

We are a federal contractor or subcontractor required by law to provide equal employment opportunity to qualified people with disabilities. We are also required to measure our progress toward having at least 7% of our workforce be individuals with disabilities. To do this, we must ask applicants and employees if they have a disability or have ever had a disability. Because a person may become disabled at any time, we ask all of our employees to update their information at least every five years.

Identifying yourself as an individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past. For more information about this form or the equal employment obligations of federal contractors under Section 503 of the Rehabilitation Act, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Autism
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, or HIV/AIDS
  • Blind or low vision
  • Cancer
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or hard of hearing
  • Depression or anxiety
  • Diabetes
  • Epilepsy
  • Gastrointestinal disorders, for example, Crohn's Disease, or irritable bowel syndrome
  • Intellectual disability
  • Missing limbs or partially missing limbs
  • Nervous system condition for example, migraine headaches, Parkinson’s disease, or Multiple sclerosis (MS)
  • Psychiatric condition, for example, bipolar disorder, schizophrenia, PTSD, or major depression

1Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.