We’re in this for the greater good at ParetoHealth. Our mission is collective greatness, nothing less will do. Our team is a single force united in the drive to transform employee health benefits.
The company was founded in 2011 to help small and medium-sized businesses fight the rising cost of employee health benefits. We blazed the trail with financing innovations that reduce the risks in self-insurance and deliver significant savings—and we continue to lead with a growing ecosystem of partners and world-class cost control solutions.
But success is measured by more than dollars alone and we measure ours by the good that comes from knowing that every client and all their employees can count on effective, affordable healthcare for years to come.
Position Summary:
Join our fight for the greater good. At ParetoHealth, we're on a mission to make healthcare spend less volatile and more affordable for small and mid-sized businesses. With over 3000 employer members, covering nearly 1 million Americans, we are the nation’s largest benefits captive community.
We are looking for an experienced Demand Generation Senior Director to oversee a team of 2-5 that is focused on driving consultant opportunity generation through multiple channels including website, SEO, content marketing, affiliate programs, events, and account based marketing campaigns. This leader will report to the Chief Marketing Officer and is responsible for strategic planning and management of all demand generation channels and delivering insights through a comprehensive demand generation dashboard.
Key Responsibilities:
Content Marketing Strategy:
Manage team to build and execute omni-channel content calendar that drives new opportunity creation
Account Based Marketing:
Develop account-based marketing strategy and leads scoring system to tailor marketing to potential high-impact accounts
Develop personalized campaigns to drive new opportunities at high-value accounts.
Digital Marketing Funnel:
Select and manage vendor to execute SEO strategies and on-site optimization to significantly lift the site's visibility and ranking on high value search terms
Build and measure affiliate marketing program
Measurement, Analytics and Continuous Improvement:
Implement a monthly Tableau and Salesforce reporting dashboard and written analysis with recommendations to optimize marketing efforts and budget ROI.
Required Skills & Qualifications:
- Minimum of 10 years of B2B demand generation and account-based marketing experience
- Must have experience with Salesforce, Pardot, CVENT, and WordPress
- Demonstrated strong project management skills with the ability to oversee multiple projects, prioritize effectively, and meet tight deadlines.
- Must be willing to travel at least 15% of the time to meet business needs.
- Skilled in developing compelling messaging and demand generation campaigns that drive target behaviors.
- Creativity in conceptualizing and developing tools and processes that drive continuous improvement
Pareto Perks:
Pareto offers a competitive compensation package commensurate with skills and experience. In addition, Pareto offers a robust benefits package including Medical (100% employer paid), Dental, Vision, STD/LTD, and employer 401(k) contribution.
What We Live By:
1. Get it Done and Get it Done Right – We crank out work at higher rates and at a higher quality than our peers in the industry. Our ability to do a lot with a little is a driving force behind Pareto Health, one that's made our brand synonymous with class, quality, and extreme competence.
2. Fire in the Belly - We only make time for champions; we only consider those with an inner desire to excel and push things forward. Our team, our partners, our members–everyone in the Pareto Health universe–works hard, learns constantly, improves furiously, and does so with a fire in the belly.
3. See the Field - As you're stuck thinking about tomorrow, we're already on to thinking about next year. Pareto Health embodies a culture of anticipation, perception, and acting with intent. In one-on-ones, in meetings, at a company level, and at an industry level, we're always two steps ahead.
4. For the Greater Good - Our vision extends past the here and now. We're rowing in the same direction toward the common goal of transforming an industry. It's our accountability, teamwork, and responsibility that ensure as we're changing industry tides, we're helping them rise. Now watch as we lift all boats in the process.
Disclosures:
ParetoHealth is an Equal Opportunity Employer and does not discriminate on the basis of race, color, religion (creed), gender, gender expression, age, national origin (ancestry), disability, marital status, sexual orientation, or military status, in any of its activities or operations. These activities include, but are not limited to, hiring and firing of staff, selection of volunteers and vendors, and provision of services. We are committed to providing an inclusive and welcoming environment for all members of our staff, clients, volunteers, subcontractors, vendors, and clients.
California Applicants: See Pareto’s CCPA Notice of Collection for California Employees and Applicants for information about how Pareto Captive Services, LLC, Pareto Health, LLC, and Pareto Underwriting Partners, LLC, together with their respective subsidiaries (collectively, “Pareto”) collects and uses personal information submitted by employment applicants.
