Hey, we’re Parade and we’re revolutionizing the most emotional apparel category from the ground up—a grassroots movement for a new and better underwear brand, one that sparks self-expression! We make Creative Basics- expressive underwear that celebrates who you are today. Our DNA is founded in being community-first, with an authentic commitment to sustainability and social good that the category is currently missing.
Parade is focused on rewriting the American underwear story to make underwear more accessible, sustainable, inclusive, and fun. As one of the fastest growing direct-to-consumer brands in history, we sell a pair of underwear every 3 seconds and have sold well over 2 million pairs of underwear thus far. We’ve cemented our status as the most culturally relevant, new underwear brand with features in InStyle, Nylon, Teen Vogue, Glamour, and Forbes. To date, Parade has raised over 20 million from top investors such as Maveron, Greycroft and Lerer Hippeau, and the founders of Warby Parker, Casper, Bonobos, and Away. Come join The Parade!