Driven by the mission to democratize education, Paper is the largest provider of educational support, supporting millions of students through partnerships with thousands of school districts. Paper helps deliver true educational equity through their category leading Educational Support System (ESS) that offers virtual access to 24/7 tutors and essay reviewers. Founded in 2014, Paper philosophically believes that all students should be given the tools and resources to reach their academic potential, independent of socio-economic status, geography, language or other barriers. We are headquartered in Montreal, Quebec with remote employees across the US and Canada. Paper is proud to have been named by GSV as one of the most transformational growth companies in digital learning.

We’re looking for a data-driven Growth Marketing Manager to own our digital advertising efforts, report back to the business on performance, and constantly refine targeting to ensure only the most relevant leads are being attracted. This candidate will work across a number of different initiatives supporting the full customer lifecycle, helping to build awareness, generate leads, and promote adoption. A key member of a growing Digital & Performance Marketing team, this role provides the right candidate the opportunity to amplify a platform that is transforming education by ensuring every student, regardless of their situation, has equitable access to learning.

Mandate

  • Own our digital ads program, partnering with digital marketing agencies
  • Implement and monitor campaigns from partners in marketing, customer engagement, and other parts of the business
  • Initiate campaigns based on insights and data analysis
  • Lead retargeting efforts
  • Optimize landing pages to improve goals in brand awareness and conversion
  • Report back to the business at a regular cadence through a dashboard with recommended actions
  • Ensure campaigns are generating relevant views and engaging the right audiences
  • Identify most effective channels with an eye to where investment should be increased
  • Evaluate campaigns based on the quality of the leads captured
  • Collaborate with content teams to optimize campaigns for performance
  • Become an expert on the buying cycle in education, and the various roles involved in purchasing decisions
  • Develop a deep understanding of the education market and Paper’s goal of helping our customers make learning more equitable for students

Skills

  • 5-7 years experience building pipeline, preferably in a SaaS environment
  • PPC and ads expertise across search, social, display, and other mediums
  • Experience working across a number of ad platforms, including Google, Facebook, Linkedin, Pinterest, Twitter, Tik Tok, and more
  • Comfortable with analytics, as well as creating & maintaining dashboards
  • Previous ownership of managing a large budget, with experience in forecasting future spend
  • Experience working with paid media / digital marketing agencies
  • Comfortable working within a reputable CMS platform (Hubspot, Wordpress, AEM, Sitecore, etc)
  • MarTech enthusiast who is always looking for new ways to engage audiences and evaluate their engagement
  • Able to translate data into meaningful action
  • Experience with Hubspot and/or Salesforce, a plus
  • SEO & keyword strategy, a plus

About Paper

A great place to work! Paper offers a fast-paced, dynamic, inclusive work environment where all employees have an impact. You will be challenged to achieve, develop, and grow as part of a hyper-growth company.

We are naturally curious and have strong attention to detail. We love working in a team environment where trust is key and we all strive to make an impact every day. If this sounds like the right fit, please apply and come work with us.

We believe that diverse teams build better products. Paper does not and will not discriminate on the basis of race, color, religion, gender, gender orientation, gender expression, age, national origin, disability, marital status, sexual orientation, or military status in any of its activities or operations.

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