Driven by the mission to democratize education, Paper is the largest provider of educational support, supporting millions of students through partnerships with thousands of school districts. Paper helps deliver true educational equity through their category leading Educational Support System (ESS) that offers virtual access to 24/7 tutors and essay reviewers. Founded in 2014, Paper philosophically believes that all students should be given the tools and resources to reach their academic potential, independent of socio-economic status, geography, language or other barriers. We are headquartered in Montreal, Quebec with remote employees across the US and Canada. Paper is proud to have been named by GSV as one of the most transformational growth companies in digital learning.

Paper is seeking an innovative Digital Marketing Coordinator who is eager to apply their knowledge to a forward-thinking company, and willing to level up their skills in the process. The right candidate will have the opportunity to become an expert in SEO and CMS platforms, and work across multiple teams to provide high-quality cross-channel deliverables. As a member of the Acquisition and Performance team in Paper’s marketing department, this role will report to the Sr. Manager of Digital Optimization, providing support for the team, the marketing department, and cross-functionally across the company. This is the perfect opportunity for someone who has been itching to implement advanced concepts of digital marketing in a web property that has big plans.

Responsibilities:

  • Implement SEO strategies across the website, including optimization of web copy, internal links, core web vitals, mobile optimization and amp, and more.
  • Discover reputable backlink opportunities and share rich content to improve our domain authority.
  • Execute on web page, landing page, and email creation, collaborating with design and copywriting teams.
  • Research keywords and content themes, and recommend topics for content creation that are 1) relevant to our mission, and 2) relevant to our industry and audience.
  • Run reports and keep track of keyword performance in dashboards, providing recommendations to continually improve.
  • Keep a close eye on competition, looking for opportunities to outperform them in SERPs.
  • Willing to be a shared resource as needed across the Acquisition and Performance team, with opportunities to collaborate across the whole marketing department.

Requirements 

  • 2 - 3 years experience in digital marketing
  • Bachelor's degree in marketing, business, or comparable education/experience
  • Strong understanding of SEO fundamentals and inbound marketing
  • Understands the value of rich content and how it affects search rankings
  • Proven ability to obtain high-quality backlinks
  • Experience building web pages and landing pages in a reputable CMS platform (Hubspot, Wordpress, AEM, Sitecore, etc.)
  • Experience building emails in reputable email platform (Hubspot, Constant Contact, MailChimp, etc.)
  • Experience working with an SEO tool (SEMrush, Screaming Frog, Spyfu, Moz, etc.)
  • Experience with Google tools including Keyword Planner, Search Console, Universal Analytics, and Google My Business.
  • Not afraid to take time to understand and feel confident with logic in workflows, personalization, segmented lists, and more.
  • Excellent attention to detail, keeping errors in our deliverables to a minimum.
  • Keen to make a positive impact in the world and work for a mission-driven company
  • Strong project management and time management skills
  • Strong interpersonal and communication skills
  • Experience in education not required, but would be an asset
  • No coding experience required, but an interest to work with and build knowledge of HTML & CSS is a plus

About Paper

A great place to work! Paper offers a fast-paced, dynamic, inclusive work environment where all employees have an impact. You will be challenged to achieve, develop, and grow as part of a hyper-growth company.

We are naturally curious and have strong attention to detail. We love working in a team environment where trust is key and we all strive to make an impact every day. If this sounds like the right fit, please apply and come work with us.

We believe that diverse teams build better products. Paper does not and will not discriminate on the basis of race, color, religion, gender, gender orientation, gender expression, age, national origin, disability, marital status, sexual orientation, or military status in any of its activities or operations.

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