About the Role:
Papaya is seeking a Director of B2B Marketing to establish our product marketing foundation and lead product marketing for key growth solutions. In this high-impact role, you will develop and execute strategic marketing plans to enhance market presence, engage key stakeholders, and drive significant revenue growth.
Key Responsibilities:
Build Product Marketing Foundation & Execution
- Product Positioning and Messaging: Collaborate cross-functionally with product management, sales, and other teams to develop compelling product positioning and messaging that resonates with target audiences.
- Sales Enablement Content: Prepare content for all phases of the sales funnel to improve penetration and conversion rates.
- Product Collateral Development: Create product collateral, website copy, and thought leadership content, including white papers, webinars, conference talks, and reports.
- Market Insights and Analyst Relations: Stay current with industry trends and competitive intelligence, and manage an Analyst Relations (AR) program.
Executive Relationship Management (ERM)
- High-Touch Engagement: Involvement in exclusive events (e.g., private dinners, industry roundtables) and maintain ongoing executive-level communication to foster engagement.
- Building Deep Relationships: ERM focuses on creating and nurturing deep, trusted relationships with senior executives. It's about becoming a strategic partner rather than a vendor.
- Insight-Led Selling: Providing value through industry insights, thought leadership, and tailored solutions that address the unique challenges of the executive’s business.
Account-Based Marketing (ABM)
- Targeted Approach: Focus on a select number of high-value accounts and executives, tailoring marketing strategies to address their specific needs and objectives.
Team Leadership and Cross-Functional Collaboration
- Lead and Mentor: Hire and manage direct reports, oversee processes and budgets, and provide mentorship to team members as the marketing team expands.
- Collaboration with External Stakeholders: Engage with healthcare professionals, key opinion leaders, clients, and other relevant external stakeholders to drive product adoption and loyalty.
- Collaboration with Internal Stakeholders: Work closely with sales, product, and delivery teams to ensure effective messaging and execution of product initiatives.
- Market Research and Analysis: Conduct research to identify potential customers, market trends, and the competitive landscape.
What We’re Looking For:
- Educational Background: Bachelor’s degree in Marketing, Business, or a related field.
- Proven Experience: 10+ years of product marketing leadership experience within the SaaS or related industry, with a demonstrated track record in building product marketing from the ground up.
- Industry Knowledge: Deep understanding of enterprise decision-making processes and C-suite buying committees.
- Data-Driven: Strong analytical mindset with the ability to leverage data for strategic decision-making.
- Communication Excellence: Exceptional written and verbal communication skills, adept at engaging business leaders and C-suite executives.
- Proactive Leader: Self-starter with a passion for growth and innovation.
- Collaborative Mindset: Proven expertise in building and nurturing internal collaborations and relationships.
- Travel Flexibility: Willingness to travel for internal and external meetings and conferences (up to 20%).