About the Role:
We are looking for a creative, organized individual to join Papaya in a consultant role as a Product Marketing Manager on the Growth team. You will work with product managers, cross-functional business teams, and data scientists to achieve the team's goals and revenue growth for the business. This role will report to the Head of Growth.
You will emphasize marketing operations focusing on execution, experimentation, and management to promote conversion, engagement, and retention on web, mobile, and in-product platforms. Your success means working in a cross-functional environment to ideate, launch, manage, and iterate on new and current marketing campaigns (lifecycle, product marketing, upsell, etc).
You have excellent project management skills, and an understanding of marketing technologies (specifically for email marketing, omni-channel, website content strategy, and experimentation). You will also be able to work independently and collaboratively with comfort reviewing data to report on campaign or experiment performance. You will showcase the ability to ramp up quickly, partner well with cross-functional teams, and work against goals.
Teamwork, flexibility, communication, and a willingness to learn are of the highest importance. Papaya believes that diversity helps build an inclusive culture where all team members can grow, contribute, and feel valued. If you agree, we’d love to hear from you!
What you would be doing:
- Lead the project management, implementation, and iteration of lifecycle marketing campaigns and experiments through owned channels (e.g., email, in-product, SMS, and public web)
- Monitor campaigns, experiment results, surface learnings, and partner with Product Managers to optimize follow-up programs
- Be the team expert on MarTech tooling solutions (Segment, Braze, Looker, Google Analytics, Heap, etc), surfacing best practices and new opportunities
- Partner with Growth, Product, Sales, Data Science, Engineering and Finance teams to create data-driven hypotheses for improving marketing performance, design and execute A/B tests, and apply knowledge of basic statistics (e.g., sample size, significance) to separate signal from noise
- Analyze findings, report KPIs, and present recommendations to inform product decisions and direction
- Help with ideation of full-funnel campaigns across Partner integrations, Bill Payment workflow, engagement and retention to drive forward product OKR’s
- Manage QA process and ensure smooth delivery of campaigns to end-users and partners
We’d like to hear from candidates with:
- 5+ years of growth, product, or lifecycle marketing, go-to-market, analytics, consulting, account management, or another related field with a Bachelor's degree or a Master's degree.
- Excellent project management skills, sharp attention to detail, and strong organizational skills
- Experience working and communicating with product management, engineering, data science, design, marketing channel specialists, or creative to grow products.
- Experience with marketing technology platforms (Segment, Braze, Looker, Google Analytics, Heap, etc.)
- Knowledge of HTML and CSS
- Proficiency with excel (can perform complex functions) or Google Sheets
We’d be especially excited if you have prior experience conducting research in the Fintech space.
About Papaya:
Papaya is a modern fin-tech platform that simplifies bill payments for American families. Using computer vision and automation, our app makes paying your bills as simple as taking a picture.
We started in 2016 with the mission to alleviate the frustration of paying bills. We are building technology to help address American families’ number one source of stress, finances, while also helping billers of all sizes and from all industries get paid faster and more often.
At Papaya, we love to celebrate our incredible group of hardworking employees - and it shows. We’re proud to say that we were voted one of Built In LA’s Best Small Companies to Work for in 2020, 2021, and 2022! We are proud to have 4.8 stars and over 90k reviews on the App Store, and are backed by investors that include Sequoia Capital, Bessemer Venture Partners, and First Round Capital.
If you don't think you meet all of the criteria above but still are interested in the job, please apply. Nobody checks every box, and we're looking for someone excited to join the team.
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