About Panorama:
Panorama Education is a fast-growing technology company focused on helping students achieve academic success and well-being. More than 2,000 K-12 school districts serving 15 million students across all 50 states have adopted Panorama to understand and support students across academics, attendance, behavior, and life skills development. School districts turn to Panorama's student support platform, research-backed surveys, and professional development to track progress toward strategic goals and improve student outcomes.

Panoramians can choose to work fully remote anywhere within the Continental United States.

The Role:

Panorama is looking for a Vice President of Marketing who is both a strategic thinker and a hands-on leader—someone who can set the vision while also rolling up their sleeves to execute, optimize, and drive impact. As VP of Marketing, you will be responsible for building and executing a scalable marketing strategy that drives demand, expands brand awareness, and accelerates revenue growth in the K-12 EdTech market. You will oversee product marketing, demand generation, brand strategy, and marketing operations, ensuring alignment with Panorama’s mission and business goals. This role requires an entrepreneurial leader who thrives in fast-paced environments and is comfortable balancing high-level strategic planning with tactical execution. The role will require 10-15% travel for customer and internal meetings. 

Key Responsibilities:

Strategic & Operational Leadership

  • Develop and execute a high-impact marketing strategy that drives demand generation, revenue growth, and brand positioning in the K-12 EdTech space
  • Lead cross-functional collaboration with Sales, Product, Customer Success, and Revenue Enablement to align marketing efforts with go-to-market (GTM) priorities and customer needs
  • Oversee marketing budgets and prioritize investments that maximize ROI while ensuring efficiency and scalability
  • Build and mentor a high-performing, execution-oriented marketing team across digital marketing, demand generation, content, and analytics
  • Be hands-on—this is not just a management role. We need a leader excited to step in, optimize campaigns, refine messaging, and drive results directly

Product Marketing & Sales Enablement

  • Own the product marketing strategy—ensuring Panorama’s positioning, messaging, and differentiation are clear and compelling
  • Develop buyer personas, competitive intelligence, and sales enablement materials to help the revenue team articulate Panorama’s value effectively
  • Partner with Sales and Customer Experience to improve win rates, reduce sales cycles, and increase adoption
  • Conduct market research and analyze customer insights to inform product roadmap decisions

Demand Generation & Growth Marketing

  • Design and execute full-funnel demand generation programs, including inbound marketing, ABM, and performance marketing, to drive a high-quality pipeline
  • Optimize lead nurturing, scoring, and attribution models to align marketing and sales
  • Leverage SEO, SEM, paid media, email, and content marketing to increase brand visibility and engagement
  • Ensure data-driven decision-making by continuously monitoring campaign effectiveness and optimizing performance

Brand Awareness & Thought Leadership

  • Own and refine Panorama’s brand positioning and storytelling to differentiate in a competitive market
  • Drive thought leadership through compelling content, speaking engagements, and industry partnerships
  • Elevate Panorama’s presence in the K-12 education and EdTech communities

Data-Driven Marketing & Optimization

  • Establish KPIs and performance metrics to track the effectiveness of campaigns and marketing initiatives
  • Utilize marketing automation (HubSpot) and CRM (Salesforce) to optimize performance and ensure a seamless marketing-to-sales funnel
  • Stay ahead of market trends, customer behavior shifts, and new technologies to continuously improve marketing strategies

Who You Are:

Experience & Qualifications

  • 10+ years of marketing leadership experience in fast-growing SaaS, EdTech, or B2B environments, including demand generation, product marketing, and brand strategy
  • Proven experience balancing high-level strategy with hands-on execution. You don’t just set direction—you roll up your sleeves and help do the work
  • Experience leading marketing at a high-growth tech company Deep expertise in product marketing, demand generation, and digital strategy with a strong track record of driving revenue
  • Highly analytical and data-driven, with the ability to translate insights into action
  • Strong leadership and team-building skills—able to attract, develop, and manage high-performance marketing teams
  • Experience in K-12, EdTech, or B2B SaaS marketing is strongly preferred

Salary: The starting base salary for this role is $225,000.  Final salary offers will be determined based on experience, skills, and geographic location.

The “Starting Base Salary” represents anticipated salary for this position across all US locations. The determination of this anticipated Base Salary involves the consideration of many factors in making compensation decisions including but not limited to: unique skill sets, experience, training, performance, licensure and certifications, as well as other business and organizational needs. Our anticipated Base Salary determination is just one component of Panorama’s competitive total rewards strategy that also includes annual bonus or commission awards, equity awards, as well as other region-specific health and welfare benefits

#LI-Remote 

Apply for this Job

* Required
resume chosen  
Dropbox Google Drive
(File types: pdf, doc, docx, txt, rtf)
Cancel
cover_letter chosen  
Dropbox Google Drive
(File types: pdf, doc, docx, txt, rtf)
Cancel

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Panorama Education’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Please select
Please select
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Please select

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Please select

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.

Enter the verification code sent to to confirm you are not a robot, then submit your application.

This application was flagged as potential bot traffic. To resubmit your application, turn off any VPNs, clear the browser's cache and cookies, or try another browser. If you still can't submit it, contact our support team through the help center.