We're looking for a remote, US-based Vice President of Marketing to lead our high-performing marketing team of 10 people across both marketing and sales development.  The Vice President, Marketing will sit on our Senior Leadership team and act as a steward to the business, not just a marketing leader. We’ve undergone significant growth over the last year and this role will have a front-row seat to helping us to mature and scale as we tackle international and product expansion efforts. We have a strong brand in the HR Technology space today and this position will have an opportunity to work with some of the most celebrated thought leaders in the space. In addition, you will serve as a company spokesperson and potentially as a thought leader in the HR Technology space.  Successful candidates must have the ability to create thought leadership and create analogies to show people what we do and how we differentiate from our competitors.

Role & Responsibility:

  • Develop a strong relationship and shared vision with the company’s leadership team, establishing a common vision that builds strength within the organization
  • Lead marketing, defining a compelling strategic vision that is in alignment with the organization’s short- and long-term goals and objectives; develop and implement the overall marketing strategy and deliverable objectives, and effectively communicate this strategy, facilitating “buy-in” throughout the entire organization
  • Design and deliver a comprehensive marketing plan that unlocks new areas of growth for the company and provides clear commitments to business unit and product growth
  • Provide marketing support for PandoLogic’s programmatic eco-system which includes both an SSP (Supply Side Platform) through an aggregation site and a network of publishers, called TheJobNetwork.com, for job seekers and SMB employers as well as a DSP (Demand Side Platform) for delivering Publisher traffic to Enterprise employers
  • Create an approach that appeals to senior-level HR and Talent Acquisition professionals in the Enterprise and High-Volume Hiring employer markets
  • Cultivate and foster a significant relationship with premier industry experts, to ensure consistent recognition as the leading solution provider in their selected markets
  • Incorporate key performance indicators into the overall marketing strategy as well as in all individual marketing campaigns to measure effectiveness and value; the specific measurements will be decided with key stakeholders across the organization, but are likely to include brand awareness, website engagement, traffic by channel, conversion rates, customer acquisition cost & lifetime value, social media engagement rate, and overall ROI
  • Lead the creative direction of the look, function, and customer journey of all online and offline brand material including the company’s website to grow brand awareness
  • Direct the design and production of all marketing materials providing a cohesive look that captures the company’s core values and inspirations (and provide internal direction to accomplish effective utilization of these tools)
  • Lead high-level market research, customer insights, and analysis to deliver continuous improvement and innovation
  • Engage public relations resources, developing and directing the company’s message to and through appropriate multiple media outlets
  • Define best-in-class digital engagement, likely to include cost per click, click-through rate, cost per impression, and best-in-class digital marketing through SEM, SEO, social media marketing, lookalike/email, split test, lead generation, lead magnet (giveaways), etc.
  • Develop and direct co-marketing activities with selected business partner companies and/or associations to leverage enhanced market awareness
  • Design, develop, and deliver an aggressive lead generation strategy with a focus on influencers, and service providers, maintaining an acceptable balance between lead quantity, quality, cost per lead, and return on marketing investment
  • In time, direct the hiring, mentoring, and management of a staff to achieve very aggressive goals; s/he will maintain, develop, and motivate a world-class team that is breaking new ground for the company in the future
  • Continuously monitor the competitive landscape and market conditions to identify opportunities, issues, and risks, to recommend and execute tactical strategies and direction
  • Serve as a senior leadership team member planning the organization’s direction, setting goals, objectives, and strategies to meet projections and drive company growth

Requirements:

  • 10+ years of marketing experience, preferably in a related industry
  • Proven leadership experience carrying out marketing efforts, including planning, prioritizing, and implementing strategy
  • Experience in building brand awareness and recognition
  • Reputable marketing leader and an effective public speaker
  • Strong leadership and communication skills
  • Must be entrepreneurial and work well in a rapidly changing environment; while building scale and process to create future success and sustainability
  • Experience working cross-functionally to ensure marketing programs are in line with company objectives
  • Metric-driven with the ability to draw insight from complex marketing data
  • Experience building systems and processes
  • Character and Integrity
  • SEO/SEM/ABM expertise strategy
  • Bachelor’s or Master’s degree in marketing or related discipline

Why PandoLogic?

PandoLogic delivers Hire Intelligence to Talent Acquisition organizations by sourcing quality applicants faster and more efficiently through the use of big data, artificial intelligence, and proprietary campaign algorithms that fully automate and optimize the job advertising and decision-making process.

We bet you'll love our awesome company culture, great benefits, and crew of collaborative, bold, resilient, innovative, and caring people. We love it here, and we think you will too.

Anything else you should know?

PandoLogic was acquired by Veritone Inc. (NASDAQ: VERI), a provider of an operating system for artificial intelligence, last year.

We were sought out by Veritone for our AI – our belief in it and our commitment to it – by a company that is focused on using AI for good. To build a safer, more vibrant, transparent, and empowered society. 

Veritone is supporting our destiny, keeping our team intact, and honoring our roadmap – this is an incredible growth opportunity. 

As a wholly-owned subsidiary of Veritone, there are no material changes expected for employees and customers.

Integration with their platform will reinforce our tech backbone and allow us to bring trillions of data points – from all sorts of agnostic sources – together to create insights that will power the workforce of the future. 

To learn more visit http://www.pandologic.com

 PandoLogic is committed to providing equal opportunity employment to all individuals regardless of race, color, religion, gender identity, sexual orientation, citizenship, national origin, disability, veteran status, or any other characteristic protected by law. We are flexible. We are kind. We are PandoLogic.

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