Research Lead

We believe that research is the foundation of understanding and meeting our users' needs, and we're looking for a Research lead to lead this function across our business.

The role: As the lead researcher, you will be responsible for leading the research function at Simple, driving insights that influence critical business decisions across product development, growth marketing, and overall strategy. This is a highly cross-functional role that will help democratize research across the entire company, ensuring that data and insights are fully integrated into every decision-making process.

Key responsibilities

• Proactively Understand Current and Future Customers: You will lead initiatives to gather deep insights into both current customer behaviors and future customer needs. Your research will ensure the business stays ahead of evolving trends by providing valuable, data-driven insights that shape product strategy, marketing, and growth efforts.
• Democratize Research Across the Business: One of your key goals will be to make research accessible across all teams, fostering a culture of data-driven decision-making. You will empower cross-functional teams, including product, growth, and marketing, to use research effectively in their respective areas, ensuring all decisions are rooted in a solid understanding of customer insights.
• Ensure Speed and Quality in Research Delivery: You will be responsible for maintaining high standards in both the speed and quality of research. Implement processes to ensure that research outputs are delivered in a timely manner while maintaining the rigor necessary to produce meaningful and actionable insights.
• Identify Trends and Evaluate the Impact of Decisions: You will lead research initiatives that assess how past decisions have impacted the business and evaluate future trends in the health and wellness space. Your work will inform strategic choices that drive long-term success, ensuring the business stays at the forefront of industry developments.
• Lead and Manage the Research Team: As research lead, you will oversee the research team’s roadmap and manage projects from concept to completion. You will lead the team, ensuring alignment with company objectives, and mentor team members to help them grow and excel in their roles.
• Analyze Key Metrics (NPS, CSAT, etc.) You will oversee the analysis of key customer satisfaction metrics, such as Net Promoter Score (NPS) and Customer Satisfaction (CSAT), and introduce new metrics as needed along with the product team.

Requirements

• 5+ years of experience leading research teams, with a proven track record of driving cross-functional research initiatives in digital health, AI, consumer technology, or related fields.
• Strong expertise in both qualitative and quantitative research methods, with a focus on behavior change, user experience, and personalized interventions.
• Experience working with product, marketing, and growth teams to turn research insights into actionable strategies that drive both user retention and acquisition.
• Demonstrated success in translating research into impactful decisions that improve user engagement, product outcomes, and business growth.
• Familiarity with AI, machine learning, and digital health technologies, especially in the context of personalized user experiences and behavior change.