Senior CRM Manager

Simple is a successful mobile product that has a user base of over 15 million people and has over 100% year-over-year revenue growth. It helps people improve their nutritional habits through personalized programs, meal tracking, and health insights, which allows them to lead healthier and happier lives. 

Right now we are looking for a talented Senior CRM manager that will focus on acquisition and win-back segments and will be responsible for the creation, ownership and delivering the overall CRM strategy for these segments.

Push the pace of innovation and build a future of a healthier world with us!

What you’ll do:

• Lead the end-to-end redesign of our customer experience, auditing and rebuilding existing lifecycle journeys to optimize acquistion funnel and win-back campaigns via CRM;
• Develop and implement new strategies of segmentation and communication via constant experimentation;
• Perform deep-dives including sales funnel analysis to improve the effectiveness of CRM channels;
• Track and improve campaigns' performance by consistently monitoring and reporting on key CRM metrics; 
• Collaborate cross-functionally with Growth, Design, Engineering, Analytics and other teams to ensure alignment and coordination of CRM initiatives in the wider ecosystems;
• Prepare win-back strategy for Simple users, which includes: communication strategy, offers' variation, short and long term plan;
• Implement various A/B tests via campaign manager, built constant experimentation process;
• Analyze and calculate uplifts for experiments, propose improvements based on it.

What we’re looking for: 

• 5 years+ of experience in CRM & lifecycle management in high-growth mobile B2C products;
• Strong understanding of customer lifecycle management, segmentation and personalized strategies, proven track record in revenue uplifts via CRM;
• Strong email experience (automation, deliverability, etc);
• Technical expertise with CRM and analytical systems;
• Previous experience with handling, scheduling and project management high volume communications in fast-moving B2C environment;
• Excellent understanding of CRM systems and proficiency in using CRM tools (Braze is an advantage) and analytical platforms;
• Strong problem-solving abilities, a keen eye for details and unparalleled commitment to deliver high-quality work;
• A self-starter attitude with a proven ability to manage multiple projects simultaneously and work autonomously;
• Result driven and impact oriented.

Perks and benefits:

• Competitive salary package commensurate with experience, plus stock options;
• In-office, hybrid work and remote opportunities;
• Relocation package (Cyprus);
• The equipment you need to do your job;
• A premium SIMPLE subscription;
• 21 days annual leave, plus bank holidays (those observed where you live);
• Support to learn English, should you need (or want) to;
• Flexible hours. We focus on your results, not how long you spend at your desk.

About our values:

• Think deeper: We understand that in order to grow we need to make all our decisions reality-based and change our opinion based on what we learn. We appreciate data coming in various forms – quantitative and qualitative, feedback from users and colleagues, and strong and weak signals.We treat data as the main source for leveraging insights and expect people at every level to have conversations that start with data.
• Focus on impact: Results and speed matter. When we are competing to become an A-player in the digital health market, we don’t have the luxury of deliberation. We need to make decisions and changes quickly and, swiftly learn from our mistakes.We prioritize what will have the greatest impact and aren’t distracted by anything else. We create products that benefit users while we are meeting our metrics.
• Take ownership: We seek to improve all facets of our company even in ways beyond our job description. We seek and take responsibility for our actions and their impact. We value and set high expectations for our own work so that it can add to the overall quality and innovation results of the team. Each one of us is empowered to make this company a success, take the lead to resolve disagreements and systemic issues.
• Push the limits: We encourage our team to explore new ideas, challenge conventional thinking, and continuously improve work. This mindset can lead to breakthroughs in product development, improved operational efficiency, and increased competitiveness in the market. We believe that a culture and mindset of constantly striving to exceed existing standards, boundaries, or expectations that include innovation, experimentation, and a willingness to take risks, can bring us success. We don't accept what someone says as truth if we disagree with it, no matter what authority that person has in the company and express ourselves directly, not through back channels. We challenge ideas, from policy to product decisions, and always seek to understand the reason behind what we do.
• Be a Championship Team: As a part of the championship team, you must improve your own performance constantly also know your teammates, their talents and skills and be focused on a common goal and how to achieve it together. We hold each other accountable for our contribution to the shared success or failure, and we constantly look for ways to help our colleagues to improve and for us to perform better as a team. We collaborate within the team in order to compete with challengers in the outside world. We build relationships of trust. We provide our teammates with the autonomy and support they need to deliver their part of the goal.