Senior Product Manager: Activation

Zing AI Coach – the first AI Fitness Personal Trainer revolutionising the way you approach health and wellness. Three years ago, we embarked on a mission to redefine the fitness landscape by crafting the world's first.

AI-powered solution, effectively replacing the need for a personal trainer. Today, we stand as pioneers in the industry, leveraging cutting-edge technology to tailor personalized fitness programs, motivate, educate, and guide you towards your goals like never before.

At Zing, we are not just another fitness app – we're a movement. Our vision is to empower individuals worldwide to unlock their full potential, both physically and mentally, through transformative journeys towards better health and well-being.

Joining Zing means becoming part of a dynamic team, united by our passion for innovation in the Health & Fitness market. With offices in Poland and Cyprus, and a global network of talented individuals worldwide, we offer a work environment that's not only highly flexible but also fosters creativity and collaboration at every turn.

Zing Coach is seeking a seasoned Senior Product Manager to spearhead the User Activation team and ensure our new users form healthy fitness habits within their first 30 days. The ideal candidate will have a minimum of 8 years of experience in product management, with a strong background in B2C subscription apps, particularly in industries where habit formation is critical for retention.

Responsibilities

• Take ownership of new user onboarding and activation at Zing, delivering an optimized user experience influencing habit formation of using the Zing app within the user’s first 30 days

• Lead the ideation, prioritization, and execution of the Activation team’s product and experimentation roadmap

• Run extensive A/B testing and UX experiments to iterate on the onboarding and Activation flows for impact on habit forming and retention rates

• Understand Zing’s core segments and habit behavior personas to optimize the Moments of Activation per segment

• Formulate Activation and habit tracking metrics to impact workout retention, customer churn, and upsells in the customer’s first month, thereby moving the needle on customer LTV

• Collaborate closely with AI teams, UX Research, Data Analytics, UX/UI Design, CRM, User Acquisition, Marketing, business leadership, etc. for roadmap alignment

• Work closely with Engineering for quality and timely delivery of new features on both iOS and Android apps

• Be hands-on with generating data insights and qualitative feedback to drive decisions for product innovation

• Contribute to the larger product culture at Zing with best practices and set an example for fellow team members like a mentor

• Stay current on industry trends and best practices in user activation, habit formation, and mobile app design

We expect that you have

• Experience: Minimum 8 years in product management, with at least 2-3 years of driving retention growth for B2C subscription apps

  • Strong preference: Experience delivering wins for new user onboarding/activation/habit-forming experiences for personal development apps (fitness, health, education), gaming apps, or apps with natural habit cycles

  • Bonus: Deep understanding of habit formation principles and behavior psychology

• Master at A/B experimentation with practical knowledge of best practices

• Excellent problem-solving and data-driven product skills

• Immaculate communication and collaboration skills, with the ability to influence and work effectively in fast-paced, cross-functional environments

• Knowledge and experience with best practices of agile and scrum product development

• Excellent project management and organizational abilities

• Great communication skills and fluency in English

Why working at Zing is awesome

• Be part of the fastest-growing fitness and lifestyle startup

• Opportunities for rapid career development in a hyper-growth startup

• Excellent work environment: the company is small enough to be person-oriented

• Work-life balance to suit everyone: flexible working hours

• A supportive, English-speaking environment

Come be a part of something extraordinary at Zing AI Coach – where innovation meets inspiration, and every day brings new opportunities for growth and impact.

If you are passionate about understanding user needs and contributing to the development of a user-centered product, we would love to hear from you. Join us and help us create an exceptional user experience for Zing Coach