Head of User Acquisition

Zing AI Coach – the first AI Fitness Personal Trainer revolutionising the way you approach health and wellness. Three years ago, we embarked on a mission to redefine the fitness landscape by crafting the world's first.

AI-powered solution, effectively replacing the need for a personal trainer. Today, we stand as pioneers in the industry, leveraging cutting-edge technology to tailor personalized fitness programs, motivate, educate, and guide you towards your goals like never before.

At  Zing, we are not just another fitness app – we're a movement. Our vision is to empower individuals worldwide to unlock their full potential, both physically and mentally, through transformative journeys towards better health and well-being.

Joining Zing means becoming part of a dynamic team, united by our passion for innovation in the Health & Fitness market. With offices in Poland and Cyprus, and a global network of talented individuals worldwide, we offer a work environment that's not only highly flexible but also fosters creativity and collaboration at every turn.

The role demands expertise in operating with high budgets, app growth strategies, particularly through channels like Facebook, Google, ASO/ASA and through web2web funnels.

Responsibilities

User Acquisition strategy and execution

• Strategically manage and scale user acquisition initiatives, within our W2W and App in the B2C USA market.

• Allocate 30% of your time to hands-on campaign management and 70% to team management and strategy

• Developing and managing the UA budget and modelling media marketing mix

• Research and implement innovative acquisition channels

Comprehensive UA Reporting

• Managing media plan reporting, including plan vs. actual analyses.

• Implementing transparent UA reporting at the company level

• Data-driven approach to ad creative tests

MarTech/ AdTech

• Implementing MarTech solutions, tooling and automatization to increase UA campaigns efficiency (attribution logic, conversions API, optimization events, onelinks, automatization tools)

UA team management

• Directly management a team of 3 UA Managers and hiring new members

• Coordinating external contractors and agencies

Collaboration with Growth team

• Align UA efforts in improving shared Growth team KPIs

• Sync UA efforts with growth strategy and experiments

• Effective communication with other teams (Growth, Product, SMM, ASO, Creative, Finance)

We expect that you have

Domain Expertise

• Deep understanding of marketing and user acquisition first principles

• At least five years of experience in user acquisition, with a focus on the health and fitness sector

• Demonstrated expertise in managing a variety of paid channels (e.g., Facebook, Google, TikTok), strategies (including influencer and affiliate marketing) and funnels (web2web, web2app, iOS/Android, SKAD), handling over $10 million in annual ad spend

Management Skills

• Experienced in leading a team of 3-5 user acquisition managers and coordinating with contractors

• Proven track record in developing team processes, systems, and establishing effective work routines

• Skilled in recruitment processes and making tough decisions regarding staffing changes

Strong Analytical Skills

• History of leveraging analytics for optimizing campaigns performance and process development

• Proven capability in implementing comprehensive UA reporting at the organizational level

• Ability to analyze beyond Customer Acquisition Cost (CAC) metrics to positively influence Lifetime Value (LTV) and product metrics using UA tools

Networking and Communication Skills

• Proficient in building and maintaining professional relationships with other departments (Growth, Product, Analytics, SMM, Creative, Finance)

• Effective communicator, adept at conveying complex ideas clearly and persuasively

Soft skills

• Excellent communication skills and fluency in English

• Autonomy and Initiative

• Takes responsibility for outcomes, demonstrating accountability and ownership

• Displays resilience and composure under stress, maintaining a calm and steady approach in high-pressure situations

Why working at Zing is awesome

• Be part of the fastest-growing fitness and lifestyle startup

• Opportunities for rapid career development in a hyper-growth startup

• Excellent work environment: the company is small enough to be person-oriented

• Work-life balance to suit everyone: flexible working hours

• English-speaking environment

Come be a part of something extraordinary at Zing AI Coach – where innovation meets inspiration, and every day brings new opportunities for growth and impact.

If you are passionate about understanding user needs and contributing to the development of a user-centered product, we would love to hear from you. Join us and help us create an exceptional user experience for Zing Coach!