Director, Brand & Content Marketing- Remote

 

Are you ready to dive into the world of a fast-paced tech startup? Are you ready to change the world? At PadSplit we’re disrupting the affordable housing industry by creating safe, attractive, and respectable co-living environments. If you’re motivated by the conviction that working people should have a decent place to live and want to do something about it, come join us!

At PadSplit, our purpose is to help solve our affordable housing crisis one room at a time while leveraging housing as a vehicle for financial independence. Our principles are Care, Show it, Prove it. We live out our principles by embodying our values: Empathy, Optimism, Intellectual Curiosity, Strong Work Ethic, High Integrity, Self awareness, and Compassionate Directness. 

Learn more about PadSplit here

 

Summary

As Director of Brand & Content Marketing, you will develop and drive PadSplit’s brand marketing strategy, helping to shape and communicate our brand value with hosts, members and investors. You will also oversee PadSplit’s content marketing initiatives for PadSplit’s next phase of growth.  

 

You Will

  • Drive PadSplit’s brand and content strategy. Help shape PadSplit’s evolving story, enhance and increase PadSplit’s awareness amongst all key audiences, including current and future members, hosts, investors and a diverse set of community stakeholders 
  • Lead, coach, grow a team of content strategists, writers and designers. Create campaigns and help drive PadSplit’s content marketing initiatives on social channels, newsletters, articles, news releases, videos, blog, podcasts and all other media outlets
  • Partner with stakeholders including product managers, performance marketers, GMs and sales managers to develop effective content strategies for telling PadSplit's story. Ensure consistent brand and strategic messaging across all media to effectively build awareness or drive conversions
  • Collaborate with local market managers to define customer and audience personas and build messaging strategies for key markets
  • Increase PadSplit’s content and brand presence on new/emerging channels, including TikTok and podcasts
  • Utilize digital and social analytics tools to inform future content-making decisions or optimizations

You Have

  • 10+ years of experience in strategic brand and consumer marketing communications roles.
  • Strategic, creative storyteller, and team leader with ​​superior writing skills, and sensitivity to nuance and tone.
  • Experience in content marketing, social marketing and community management.
  • Ability to lead teams in pursuing common goals and objectives, a shared vision.
  • Clear and concise communication with team members, peer colleagues, and senior leadership.
  • Small to medium size team management experience. 

 

Benefits

  • Medical, Dental, Vision
  • 401k
  • Equity
  • Untracked Paid Time Off

 

Job Type: Full-time 

Salary: Commensurate with experience and equity options available

We are interested in every qualified candidate who is eligible to work in the United States. However, we are not able to sponsor visas.

PadSplit is proud to be an equal opportunity workplace. We provide equal employment opportunities to all employees and applicants for employment and prohibit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. If you have a disability or special need that requires accommodation, please let us know by emailing peopleops@padsplit.com

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