What we do

As the SaaS space expands, there’s more potential than ever for growing software companies.  

Having a great product is only part of the journey. B2B SaaS companies today face endless competition, live or die by customer acquisition costs, have to earn customer loyalty every day, need to operate across borders, and must navigate increasingly complex regulations. 

Paddle alleviates this pain with its industrialised Revenue Delivery Platform that makes it easy for SaaS companies to respond faster and more precisely to every growth opportunity across acquisition, renewals and expansion.

Our all-in-one platform is purpose-built for modern SaaS execution and already powers growth for over 2000 software companies, globally. Our Revenue Delivery Platform integrates checkout, payment, and subscription management, making it easy for businesses to activate new business models, enter new markets, turn on new offerings, and renew subscriptions without friction and we handle compliance globally, so our Sellers always operate with full integrity.  

Our sales team has grown massively over the past year, and is further expanding in the UK and the US.  This presents an incredible challenge and that is where you come in!

The role

We are looking for a smart, ambitious and autonomous specialist – ideally with SaaS experience – to:

  • Lead the creation and deployment of all sales on-boarding, training and ongoing development, leading to consistent quota achievement for the team. 
  • Be the central point of contact for sales enablement and work closely with Product Marketing on educating the sales team on Paddle.
  • Be able to identify key business insights from your deep visibility to sales activity, therefore help Product Marketing craft impactful go-to-market strategies and initiatives

All of this at scale, and in a world where our market and therefore our messaging and sales approach are constantly adapting to the pace of ongoing change.

In addition, sales enablement at Paddle is more than building the sales playbook and coaching managers and reps towards it. Our sales, marketing, and commercial ops team are very data-driven and tech heavy.

We capture and synthesise data from dozens of different sources to direct our account targeting and segmentation, personalise our messaging and templating, and trigger the right sales outreach, tasks, and sequences at the right time. Sales side, we use Outreach.io, Salesforce, and shortly a live chat tool integrated deeply with Clearbit, Hull, and our own "software universe" database.

What you'll do

  • Work closely with sales leadership, marketing and commercial ops to iterate over our approach – messaging, the tools, the outreach program,…
  • Understand the platform and technology we provide and be able to fully articulate this to all members of the team – both technical and non-technical.
  • Derive insights from sales calls, emails and other touch-points to help drive improved response rates and win rates.
  • Teach and improve the team on how to position Paddle, run demos to prospects and utilise relevant client examples.
  • Increase sales productivity and ensure sales and marketing alignment on go-to-market and sales strategies. 
  • Create and drive sales training programs, including product and competitor training and individualised development plans and assess their effectiveness – working with Product Marketing for relevant content and delivery.
  • Overall ownership of sales content (sales collateral, demo decks, case studies - with content provided by Product Marketing, Success, you and others) and own our  Sales Playbook to enable rapid on-boarding and continuous development.
  • Work closely with the VP of Sales, Sales Managers and Sales Operations to map sales processes, measure performance, and make recommendations for improved sales efficiency and effectiveness.
  • Manage and oversee the on-boarding of new members of the team, providing a successful induction to the company and a faster ramp-up period. 
  • This will include our UK and US-based sales professionals.

We'd love to hear from you if

  • You have solid experience in sales enablement within a complex software company, ideally including SaaS or B2B products. 
  • You are competent in and excited by the use of data to drive success in outreach and sales.
  • You have a track record of coaching sales organisations and working with Sales Management to help ramp them to full quota.
  • You have project managed or supported cross-departmental initiatives from the sales-team perspective, such as product marketing, sales automation, sequencing and templating. 
  • You have past sales experience, ideally in the role of an Account Executive, working on complex enterprise sales in a software/ SaaS business.
  • You have provided great on-boarding to new members of the Sales team and have worked to refine and improve onboarding programmes.
  • You have experience working in a startup environment (Pre-Series C; under 200 people)
  • You acquire technical acumen and have past management experience

Why you’ll love working at Paddle

We are a diverse team of 160 and growing people. We care deeply about enabling a great culture which is inclusive no matter your background. We celebrate our diverse group of talented employees and we pride ourselves on our transparent, collaborative, friendly and respectful culture. 

We live and breathe our values, which are:

Exceptional Together

Solve for the Customer

Execute with impact

Better than Yesterday

We offer a full suite of benefits, including attractive salaries, stock options, 401k plans, health insurance, a health & wellbeing platform and coaching sessions. 

We are a ‘digital-first’ company, which means you can work remotely or from our amazing office if you prefer, or even a bit of both! We offer all team members unlimited holidays and 4 months paid family leave regardless of gender. We love our casual dress code, annual company retreats and much more. We truly invest in learning and will help you with your personal development, from constant exposure to new challenges, an annual learning stipend to regular internal and external training.

Our Mission

Our mission is to help software companies succeed — enabling them to focus on creating products the world loves. Hundreds of companies rely on our e-commerce platform to sell their software products globally, as well as our powerful analytics and marketing tools to understand and grow their businesses.

Our vision is to become the platform that all software companies use to run and grow their business. We aim to replace a fragmented ecosystem of specialised tools with a unified platform that removes the complex burden that comes with running a software business, whilst also providing unparalleled insight to help them grow faster.

Deloitte Fast 50 named us amongst the fastest growing software companies in the UK four years running, and we’ve raised over $93m in funding from incredible investors such as FTV Capital, Kindred, Notion, and 83North.

Equal opportunities

We believe in having diverse teams in which everyone can be their authentic self is key to our success. We encourage people from underrepresented backgrounds to apply and we don't discriminate based on race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, marital status, disability or age. ​Our office is wheelchair friendly and we are a family-friendly employer​.


Apply for this Job

* Required

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Paddle’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Form CC-305

OMB Control Number 1250-0005

Expires 05/31/2023

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

We are a federal contractor or subcontractor required by law to provide equal employment opportunity to qualified people with disabilities. We are also required to measure our progress toward having at least 7% of our workforce be individuals with disabilities. To do this, we must ask applicants and employees if they have a disability or have ever had a disability. Because a person may become disabled at any time, we ask all of our employees to update their information at least every five years.

Identifying yourself as an individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past. For more information about this form or the equal employment obligations of federal contractors under Section 503 of the Rehabilitation Act, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Autism
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, or HIV/AIDS
  • Blind or low vision
  • Cancer
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or hard of hearing
  • Depression or anxiety
  • Diabetes
  • Epilepsy
  • Gastrointestinal disorders, for example, Crohn's Disease, or irritable bowel syndrome
  • Intellectual disability
  • Missing limbs or partially missing limbs
  • Nervous system condition for example, migraine headaches, Parkinson’s disease, or Multiple sclerosis (MS)
  • Psychiatric condition, for example, bipolar disorder, schizophrenia, PTSD, or major depression

1Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.