About Outdoorsy:

Outdoorsy is world's #1 marketplace for recreational vehicles connecting passionate RV owners with qualified renters and making it easy and safe for them to transact. We’re disrupting the RV market by removing all the friction and complexity from the current user experience. Working on our team means you can count on being challenged. You’ll be inspired. And you’ll be proud. Because whatever your job is here, you’ll be part of something big.


About Senior Product Marketing Manager Role:

The Senior Product Marketing Manager role is responsible for communicating product values, services and geographical expansion launches to Outdoorsy stakeholders. You must play a critical role in developing communications and customer's understanding of our product's go-to-market strategies, product positioning and launch expectations. Your role also includes gauging the readiness of international rollouts, localization and insurance requirements within the international markets. Outdoorsy fast-paced development process and open culture requires this candidate to strategically plan outwardly while driving consensus with internal teams. The ideal Senior Product Marketing Manager candidate is fast-paced, strategic, flexible, with a high attention for detail.

REQUIREMENTS

Responsibilities:

  • Define local and global go-to-market product strategies.
  • Ensure bigger picture alignment inside customer journey and quarterly/yearly communications
  • Own and update go-to-market playbook for launches for product releases
  • Create product positioning and playbook documentation for every launch (covering product and policy launches)
  • Partner with marketing to update/leverage product marketing briefs for external communications
  • Review and provide feedback on training and marketing materials provided to support launch
  • Provide feedback and input on product development process to ensure product aligns with positioning and messages
  • Act as filter for all go-to-market activities and qualify the readiness of activities across the entire organization
  • Share go-to-market activities widely across company on a weekly/monthly schedule
  • Partner with product, marketing, CS, Sales to drive efficacy of key products and features
  • Support international market launches through localization/insurance audits and localized marketing touchpoints

 

Qualifications

  • 5+ years online marketing/product experience
  • 2+ years of product marketing experience, preferably B2B and B2C
  • Experience with Sales and Customer Support teams to advocate for key pain-points
  • Experience in P2P shared marketplaces, B2B software, or eCommerce travel platforms preferred
  • Experience in the travel industry and previous work with Management Software preferred
  • Proven track record working in close partnership/relationships with product management and marketing teams
  • Successful history of increasing product market share through well-executed marketing
  • Track record of successfully working in a global organization
  • Successful work history delivering on timelines and exceeding goals
  • Strong analytical, communication and writing skills
  • MBA preferred

BENEFITS

  • Fast growing startup environment
  • Competitive Salary
  • Flexible Open PTO
  • Medical, Dental & Vision
  • Fexible Hours
  • Dog Friendly Office

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