Optoro is a fast-growing technology company that is revolutionizing the retail industry. Every year, more than 15% of retail goods are returned or simply never sell. This creates tons of unnecessary waste and costs retailers billions.

Our mission is to make retail more sustainable by eliminating all waste from returns. Our technology platform connects a seamless online returns experience with efficient supply chain processing and best in class reCommerce, so that retailers can improve outcomes across all points of the returns lifecycle. 

Backed by some of the top investors in the country - including Kleiner Perkins, Revolution Growth, and UPS - Optoro is powered by its collaborative, unconventional, and resourceful employees who love solving big problems. We are looking for individuals with similar creativity and energy to help build a lasting company focused on the triple bottom line.

Position Overview

The Product Marketing Manager is responsible for executing the go to market strategy for Optoro’s industry leading, end to end returns platform that powers returns for leading retailers across the globe. As a member of the Product Marketing team, you will be involved in all aspects of the Product and Sales process, from influencing the product roadmap to developing product packaging, positioning, messaging, and sales enablement materials. In this role, you will be responsible for building and maintaining Optoro’s key Product Marketing deliverables, including buyer personas, competitive intelligence, sales and customer feedback, and win/loss analysis, to catalyze the sales process, increase win rate, and drive revenue for the business. The ideal candidate works quickly and thoughtfully to deliver impact and takes pride and ownership in growing the business to reach its full potential.

Key Responsibilities

  • Go to Market Strategy: Help define, plan, and execute the go to market strategy for the product portfolio in deep partnership with the Product and Sales teams.
  • Buyer Personas: Educate the organization on key buyer personas, understand their role in the sales process, and build compelling resources for objection handling. Develop content/collateral for each stage of the buyer’s journey.
  • Competitive Intelligence: Develop a point of view on competition today and in the future. Craft competitive takeaway campaigns and serve as the key point of contact for all competitive information and enablement.
  • Product Messaging & Positioning: Craft powerful messaging and positioning for the product portfolio centered around solving key pain points for the customer. Tailor messaging and positioning by audience, vertical, and stage in the sales process.
  • Content Creation: Develop and deliver high impact Product Marketing materials, including collateral, case studies, sales decks, and demos.
  • Sales Enablement: Create and conduct sales enablement and training sessions that cover industry trends, the product portfolio, our key value proposition, and competitive positioning.
  • Market & Customer Research: Support Product and Technology teams in developing the mid to long term product roadmap using market trends, areas of opportunity, and client needs as resources. Own the sales and customer feedback loops to drive customer usage and adoption and ensure the organization is continuing to learn and grow.
  • Win/Loss Analysis: Conduct win/loss analysis on new and closed deals to understand what works well and what needs adjustments to win in market.
  • Subject Matter Expertise: Serve as a subject matter expert on the product portfolio and all related components to support marketing programs, press opportunities, and analyst relations.

Skills & Experience

  • 5+ years of B2B Product Marketing, Marketing, or Strategy Consulting experience. Retail, Technology, or Supply Chain industry experience preferred. Sales Enablement experience a plus.
  • Strong, trust based relationships with the Sales, Marketing, Product, Technology, and Executive teams to bridge the gap between vision and execution and win in market.
  • Pragmatic, outcomes oriented individual who acts as a self starter, initiating projects, juggling multiple workstreams, and efficiently collaborating with teams across functions to get things done.
  • Curious, critical thinker who seeks to become an expert in whatever they do.
  • Passion for growth, excellence, and improving existing processes.
  • Strong interpersonal and project management skills.

All new employees at Optoro will be required to be fully vaccinated against COVID-19 prior to commencing employment. Employees will be required to produce proof of vaccination status prior to their first day of employment. Optoro will evaluate requests for reasonable accommodations for applicants unable to be vaccinated due to a religious belief or medical circumstance on an individual basis in compliance with applicable laws.

Optoro is an equal opportunity employer.

Apply for this Job

* Required

(File types: pdf, doc, docx, txt, rtf)
(File types: pdf, doc, docx, txt, rtf)

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Optoro’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Form CC-305

OMB Control Number 1250-0005

Expires 05/31/2023

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

We are a federal contractor or subcontractor required by law to provide equal employment opportunity to qualified people with disabilities. We are also required to measure our progress toward having at least 7% of our workforce be individuals with disabilities. To do this, we must ask applicants and employees if they have a disability or have ever had a disability. Because a person may become disabled at any time, we ask all of our employees to update their information at least every five years.

Identifying yourself as an individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past. For more information about this form or the equal employment obligations of federal contractors under Section 503 of the Rehabilitation Act, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Autism
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, or HIV/AIDS
  • Blind or low vision
  • Cancer
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or hard of hearing
  • Depression or anxiety
  • Diabetes
  • Epilepsy
  • Gastrointestinal disorders, for example, Crohn's Disease, or irritable bowel syndrome
  • Intellectual disability
  • Missing limbs or partially missing limbs
  • Nervous system condition for example, migraine headaches, Parkinson’s disease, or Multiple sclerosis (MS)
  • Psychiatric condition, for example, bipolar disorder, schizophrenia, PTSD, or major depression

1Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.