ABOUT OPORTUN
Oportun (Nasdaq: OPRT) is a digital banking platform that puts its 2.2 million members' financial goals within reach. With intelligent borrowing and savings, Oportun empowers members with the confidence to build a better financial future. Since inception, Oportun has provided more than $17.8 billion in responsible and affordable credit, saved its members more than $2.3 billion in interest and fees, and helped our members save an average of more than $1,800 annually. For more information, visit Oportun.com.
WORKING AT OPORTUN
Working at Oportun means enjoying a differentiated experience of being part of a team that fosters a diverse, equitable and inclusive culture where we all feel a sense of belonging and are encouraged to share our perspectives. This inclusive culture is directly connected to our organization's performance and ability to fulfill our mission of delivering affordable credit to those left out of the financial mainstream. We celebrate and nurture our inclusive culture through our employee resource groups.
Welcome to Oportun’s Marketing team, where we are at the heart of driving growth and enhancing member experience. Our team is a tight-knit community of marketing professionals, with a diverse set of backgrounds. We work together to create impactful marketing strategies that are tailored to our members’ needs. We are focused on efficiently growing the business, while building the best-in-class marketing organization of the future.
Help us grow our Website, SEO, ASO, and online reputation programs as a member of Oportun’s Growth Marketing Team. With 4 million annual visitors, we are diving into personalization & optimization, and creating the perfect website experience. In this role, you’ll develop a data-driven understanding of website performance and how to translate user behavior into improved user experiences.
You’ll also develop knowledge around SEO strategies, along with KPIs and performance evaluations.
We are looking for someone with analytics skills who will configure website tests, conduct analysis, create dashboards, and read the stories that our website and SEO data tell. The ideal candidate will understand statistical modeling techniques, have a natural curiosity for digging deeper, a desire to find creative solutions, and strong program organizational skills.
This role will report to the Growth Director managing website and search. You’ll work closely with team members from Growth Analytics, Marketing Technology, Web Dev, and Product Marketing.
RESPONSIBILITIES
- Lead website and SEO testing, optimizations, and insights to drive a data-driven improvements
- Configure website tests using Wordpress and Amplitude
- Conduct analysis of website and AB tests, assist in determining actionable insights and bringing them to life
- Build website and SEO dashboards in Domo
- Create testing agenda and manage delivery schedules using Jira and Coda
- Carry testing content through reviews process
- Generate research deliverables competitor audits to keep our knowledge fresh and inspire our learning agenda
REQUIREMENTS
- Strong analytical and critical thinking skills
- Language skills: SQL, R, and Python
- Deep understanding of methodologies: A/B testing, multivariate testing, and data engineering
- Experience with statistical modeling techniques: linear regression. logistic regression, cluster analysis) and experience with real-world applications
- History using data visualization tools, such as Tableau, Birst or Power BI
- Quick learner, lots of curiosity
- Strong organizational skills
- Ability to take initiative, and manage tasks and deadlines for both yourself and people you collaborate with, with strong follow up skills
- Ability to work well in teams and / or alone, and in a remote setting over Zoom
- Can interact effectively with people across many levels and teams
- English fluency required
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We are proud to be an Equal Opportunity Employer and consider all qualified applicants for employment opportunities without regard to race, age, color, religion, gender, national origin, disability, sexual orientation, veteran status or any other category protected by the laws or regulations in the locations where we operate.
California applicants can find a copy of Oportun's CCPA Notice here: https://oportun.com/privacy/california-privacy-notice/.
We will never request personal identifiable information (bank, credit card, etc.) before you are hired. We do not charge you for pre-employment fees such as background checks, training, or equipment. If you think you have been a victim of fraud by someone posing as us, please report your experience to the FBI’s Internet Crime Complaint Center (IC3).
