Marketing Manager, Restaurant Engagement Marketing

 

OpenTable is passionate about restaurants - serving the restaurant industry is part of our origin story, and we continue to be committed to helping restaurants create incredible hospitality experiences. We are increasing our investment in our restaurant marketing efforts, and are excited to find the right marketing talent to join us in connecting with our valued restaurant community! 

 

The opportunity 

 

We are looking for someone to take a leading role in growing our restaurant retention & engagement marketing efforts. Reporting to the Director of Restaurant Engagement, you will be a key player on the Restaurant Engagement Marketing team, taking a thoughtful and analytical approach to improving restaurant engagement, loyalty, retention and advocacy across the entire restaurant lifecycle. You will be a strategic voice at the table, helping us to communicate our broader restaurant marketing strategy and tactics in line with company objectives and how to get there. 

 

This is a highly collaborative role, working in the Restaurant Engagement Marketing team (direct-to-restaurant messaging and communications) but also with cross-functional teams including Product Marketing, Sales, content & creative teams, and others across the company. 

 

In this role, you will:

  • Lead restaurant customer retention marketing, including early lifecycle education, product adoption, churn reduction and loyalty programs

  • Establish and track retention KPIs that will correspond to OpenTable key results & objectives

  • Lead end-to-end development and execution of multi-channel campaigns designed to increase retention, win back lapsed members, and drive overall business growth across our breadth of service offerings

  • Drive and manage A/B and multivariate tests; deliver results and insights that fuel a continuous growth mindset

  • Lead segmentation of OpenTable's restaurant audience and partner with the Product Marketing team to design programs to attract, engage and nurture each segment 

  • Establish a strong understanding of the customer lifecycle and customer journey via intelligent segmentation

  • Lead restaurant marketing campaigns, including: 1) for dedicated restaurant marketing campaigns, lead briefing, GTM strategy, channel planning, asset development, and KPI development and tracking; 2) Partner with product marketing to design and execute campaigns that drive continuous restaurant adoption and user engagement with the OpenTable restaurant platform

  • In collaboration with our Content team, develop industry-leading “thought leadership” content and strategy, such as external-facing data & analysis reports on the state of the industry, diner surveys to glean useful insights for restaurants, and other data and insights analyses

  • Help improve restaurants’ favorable perception of OpenTable (NPS score or similar) 

 

About you:

  • BA/BS degree required

  • Prior experience in B2B marketing required, ideally in tech & hospitality space; minimum 5 years marketing experience

  • Experience creating emails and HTML knowledge

  • Experience launching automated email nurture campaigns and experience with marketing automation tools such as Eloqua, Marketo, HubSpot, Pardot, etc.

  • Experience building lifecycle campaigns based on time and behavior based triggers

  • Understanding of essential performance drivers and experience turning insights into successful tactics

  • Strong analytical skills to identify data insights that will drive direction on business opportunities such as churn reduction

  • Solid track record of forecasting and managing large promotional budgets to drive profitable business outcomes

  • Efficient, highly productive multi-tasker who thrives in a fast-paced, rapidly changing “get it done” environment; comfortable with ambiguity, and setting direction out of ambiguity

  • Proven success collaborating with cross-functional teams and implementing large scale projects

  • Comfortable with insights & research methodologies, quantitative analysis (such as opportunity sizing, developing and establishing metrics), and channel strategy

  • Excellent verbal and written communication skills, including the ability to communicate technical concepts to multiple non-technical audiences

  • Outstanding project management skills; results focused with superb execution and follow-through; highly attentive to detail

  • Demonstrated leadership skills (direct (direct reports), indirect (leading by influence), and upward management); people oriented and collaborative 

 

Diversity and Inclusion

 

We aspire to have a workplace that reflects all of the diverse communities we serve. We know that when we have diverse teams we produce more creative ideas, products, and better outcomes for our team members. OpenTable/KAYAK is proud to be an Equal Opportunity Employer and we welcome and encourage candidates from all backgrounds and experiences to apply for roles on our team. Whoever you are, just be you.

 

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform job responsibilities, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
 

About OpenTable

 

OpenTable, part of Booking Holdings, Inc. (NASDAQ: BKNG), powers reservations for the hospitality industry. OpenTable’s software seats more than 1 billion people per year and helps more than 50,000+ restaurants, bars, wineries and other venues attract guests, manage capacity, improve operations and maximize revenue.

 

As an employee of OpenTable, you will be part of a global network that includes OpenTable and KAYAK's portfolio of metasearch brands including momondo, Cheapflights, Swoodoo, checkfelix and Mundi. Many employees are dedicated to one brand, but we all have the benefit of leveraging each other’s strengths and insights—together, we’re able to help people experience the world through dining and travel.


Note for Connecticut Residents: To receive estimated salary range information for this role pursuant to Connecticut's "An Act Concerning the Disclosure of Salary Range for a Vacant Position", email CTCareers@kayak.com. You must include the name of the position in your request.

 

#LIDF1

Apply for this Job

* Required

  
(File types: pdf, doc, docx, txt, rtf)
  
(File types: pdf, doc, docx, txt, rtf)
When autocomplete results are available use up and down arrows to review
+ Add Another Education


Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in OpenTable’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.


Form CC-305

OMB Control Number 1250-0005

Expires 05/31/2023

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

We are a federal contractor or subcontractor required by law to provide equal employment opportunity to qualified people with disabilities. We are also required to measure our progress toward having at least 7% of our workforce be individuals with disabilities. To do this, we must ask applicants and employees if they have a disability or have ever had a disability. Because a person may become disabled at any time, we ask all of our employees to update their information at least every five years.

Identifying yourself as an individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past. For more information about this form or the equal employment obligations of federal contractors under Section 503 of the Rehabilitation Act, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Autism
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, or HIV/AIDS
  • Blind or low vision
  • Cancer
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or hard of hearing
  • Depression or anxiety
  • Diabetes
  • Epilepsy
  • Gastrointestinal disorders, for example, Crohn's Disease, or irritable bowel syndrome
  • Intellectual disability
  • Missing limbs or partially missing limbs
  • Nervous system condition for example, migraine headaches, Parkinson’s disease, or Multiple sclerosis (MS)
  • Psychiatric condition, for example, bipolar disorder, schizophrenia, PTSD, or major depression

1Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.