OpenTable is seeking a marketing manager to own and drive B2B and B2C marketing efforts in Canada. OpenTable is the largest diner and restaurant network in the world. Our mission is to help experience the world through dining, and we think that is delicious! 

We are seeking an experienced and strategic individual to join OpenTable’s global marketing team to lead our efforts in Canada.  We are looking for a passionate, experienced marketer to focus on driving B2C growth and B2B customer acquisition and retention with a heavy focus on top markets (Toronto, Montreal, Vancouver, Calgary). This role offers the opportunity to help drive a world-class marketing strategy for the world’s leading restaurant reservations provider. The right person for this role is a team player, very organized and hands-on, and is excited about the restaurant industry!

Responsibilities

B2C

  • Drive B2C marketing strategy and execution across Canada, partnering with the U.S. based engagement and media teams to adapt web, content, emails and advertising strategies for Canada.

  • Lead local social media to grow followers and engagements and work with local restaurants to support them with marketing content. 

  • Serve as key point of coordination for B2C growth marketing in concert with our US marketing teams as well as product and sales

B2B

  • Partner with product marketing team to develop go-to-market strategy and plans for various rollouts across Canada; be the voice of the Canadian market for our product team

  • Drive B2B acquisition and growth efforts in close collaboration with channel owners including website, blog, advertising, email, events and integrated campaigns; drive and execute local campaigns and localized global campaigns

  • Monitor and track performance, make recommendations, and adjust campaign tactics based on quantitative and qualitative data; Establish testing strategies to optimize programs and performance

  • Collaborate with external partners to secure sponsorship deals to enable and amplify consumer marketing campaigns

  • Work with regional sales leads to collect and promote customer stories 

Requirements

  • BA/BS degree required

  • English language fluency a must; French fluency preferred

  • 6-9 years of work experience focused in digital marketing, preferably for a technology company

  • Very familiar with the Canadian dining scene and restaurant industry; aware of important trends and issues, chefs and restaurants, events and media 

  • Experience navigating Quebec’s marketing and language laws; strong understanding of Quebecois culture and ability to localize campaigns with the right tone

  • Efficient, highly productive multitasker; self-motivated and flexible; thrives in an entrepreneurial and collaborative environment

  • Experience working across teams and markets, as well as partnering with multiple stakeholders

  • Strong analytical skills and ability to use data to build and refine marketing plans

  • Exceptional project management skills, including an ability to take inputs from a variety of internal and external sources and maintain up-to-date documentation

  • Comfortable with marketing and sales technology platforms (Eloqua/Marketo/Hubspot; SalesForce), with the demonstrated ability to learn new tools quickly

  • Excellent communication, presentation, and interpersonal skills

  • Adobe Creative Suite experience a plus

  • Highly organized with the ability to identify and optimize processes

  • A passion for the restaurant business and hospitality

About OpenTable

At OpenTable, we power great dining experiences. OpenTable is the world’s leading provider of online restaurant reservations. The OpenTable network connects restaurants and diners, helping new diners discover and book the perfect table and helping restaurants deliver personalized hospitality to keep guests coming back. 

Since its inception in 1998, OpenTable has seated more than 1 billion diners around the globe. The Company is headquartered in San Francisco, California, and is available throughout the United States, as well as in Australia, Canada, Germany, Japan, Mexico, and the UK.

As an employee of OpenTable, you will be part of a global network that includes OpenTable and KAYAK's portfolio of meta-search brands including momondo, Cheapflights, Swoodoo, checkfelix and Mundi. Many employees are dedicated to one brand, but we all have the benefit of using each other’s strengths and insights. Together, we’re able to help people experience the world through dining and travel.

Diversity and Inclusion at OpenTable/ KAYAK

We aspire to have a workplace that reflects all of the diverse communities we serve. We know that when we have diverse teams we produce more innovative ideas, products, services, and better business outcomes for our stakeholders. OpenTable/KAYAK is proud to be an Equal Opportunity Employer and we welcome and encourage candidates from all backgrounds and experiences to apply for roles on our team.  Whoever you are, just be you.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

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