OpenStore is Keith Rabois’ Miami-based Series B startup, founded in March 2021, valued at more than $970M. OpenStore is reimagining the future of e-commerce. Today, we're building the technology and team to identify, value, acquire and scale long-tail e-commerce brands. We envision a future where emerging e-commerce brands have access to instant liquidity for their businesses and where consumers have ready access to the best small-brand products.
Behind the scenes, we’re a team of experienced founders, operators, and software engineers who saw a chance to change the e-commerce landscape. We have grown our team 5x in size within the first year and are eager to continue expanding our team with humble achievers committed to excellence.
ABOUT THE OPPORTUNITY:
At OpenStore, we’re re-writing the playbook on what a great CRM strategy looks like for online shopping. As part of the Consumer App team, the Lifecycle Marketing will be the hands on, driving force for delivering dynamic email, SMS and push marketing campaigns to our customers across our marketplace. You’ll build dynamic and intricately triggered campaigns that reach customers in the most awe-inspiring journey points, delivering the right message at the right time to the right customers. Along with your cross-functional partners, you’ll have big and small swings, zooming in and out each week on new ideas and strategies and be a key stakeholder in making it happen for OpenStore’s Cross Sell initiatives.
This is a high exposure, high impact role that will help shape the company's CRM marketing efforts driving a consistent strategy and approach. We'd love to hear from you if you are whip-smart, extremely detail-oriented, and highly organized, with a laser-beam focus on process and a passion for customer-centricity.
WHAT YOU'LL DO:
- Become the SME in Cross Sell CRM at OpenStore. Define what works, where we can improve and where we can accelerate impact and build a best in class cross sell strategy for our portfolio of brands.
- Develop transactional and trigger-based messaging, leveraging dynamic logic to deliver effective and impactful automations.
- Work with channel owners across merchandising, product, design and engineering on on-going campaigns and experimentation to validate insights across segmentation, targeting, messaging, channel and creative optimization.
- Establish overall direction for mapping and execution of our Email, SMS and Push Cross Sell marketing strategy and calendars. Align strategy with customer segmentation, merchandising calendars, product and engineering roadmap, etc.
- Monitor and analyze customer insights to ensure optimized performance around engagement, conversion and retention across different customer types and channels.
- Audit existing workflows, recommend and implement improvements.
- Identify new programs and channel opportunities to further drive Cross Sell impact.
- Facilitate reports on team initiatives, testing outcomes, and email campaign performance.
WHO YOU ARE:
- You communicate and collaborate effectively. You know how to deliver the right message to the relevant audience at the appropriate level of detail. You co-create solutions that are better than the sum of individuals’ ideas. You embrace intellectual friction as a feature of improvement, not a relationship bug.
- You are strategic. You’re focused on where you’re going and build the strategies and plans to achieve the goal. You’re not afraid to admit something didn’t work and have backup plans brewing for your next test.
- You can work through ambiguity. Your experience will enable you to focus on the elements that matter most and drive clear insights that inform the team’s priorities.
- You are analytically rigorous. You have a deep bias towards using data and analyses to drive decisions. Your second language is performance KPIs and you know your numbers and the inputs needed to continue improving those KPI metrics.
WHAT YOU HAVE:
- 5+ years of marketing experience with at least 3 years in lifecycle marketing or CRM
- Proven track record building and driving cross sell and retention lifecycle marketing programs at scale
- Proven track record of using data and metrics to measure impact and determine improvements
- Experience managing multiple channels (email, SMS, push)
- Growth mindset with an insatiable curiosity to understand how the customer journey is mapped
- Bonus if you have familiarity with our existing tools, such as Sendgrid and Klaviyo, and HTML and CSS
OpenStore is a proud Equal Opportunity Employer where we welcome and celebrate differences. We are committed to providing a workspace that is safe and inclusive, where everyone feels supported, connected, and inspired to do their best work. If you require any accommodations to participate in our recruitment process, please inform us of your needs when we contact you to schedule an interview.
