OpenStore is Keith Rabois’ Miami-based Series B startup, founded in March 2021, valued at more than $970M. OpenStore is reimagining the future of e-commerce. Today, we're building the technology and team to identify, value, acquire and scale long-tail e-commerce brands. We envision a future where emerging e-commerce brands have access to instant liquidity for their businesses and where consumers have ready access to the best small-brand products.
Behind the scenes, we’re a team of experienced founders, operators, and software engineers who saw a chance to change the e-commerce landscape. We have grown our team 5x in size within the first year and are eager to continue expanding our team with humble achievers committed to excellence.
ABOUT THE OPPORTUNITY:
We’re seeking an experienced Content Marketing Manager to develop OpenStore’s content strategy from the ground up. You know how to develop, experiment with, and measure successful content strategies across multiple channels, including our website, email campaigns, blog, newsletter, and more. In this role, you’ll champion the e-commerce entrepreneurs building on Shopify by creating content that creates awareness and brand affinity for OpenStore. You will be the 2nd member of our Communications team, reporting to the Head of Communications.
WHAT YOU'LL DO:
- Develop a comprehensive content marketing strategy across key channels to engage Shopify entrepreneurs
- Test, measure, and iterate on content marketing campaigns to support our B2B side of the company, including our acquisition and OpenStore Drive offerings
- Help create our Voice and Tone guidelines to help ensure content is consistent across other channels and communications, such as 1-pagers, pitch decks, email frameworks, owned by other teams
- Own content strategy and development across our blog and newsletter
- Partner closely with the B2B and Growth teams, as well as Design, Influencer Marketing, and Comms/PR
WHO YOU ARE:
- You communicate and collaborate effectively. You know how to deliver the right message to the relevant audience at the appropriate level of detail. You co-create solutions that are better than the sum of individuals’ ideas.
- You take ownership. You are comfortable driving projects end-to-end that execute and eliminate blockers, helping you and the company move fast with confidence. You know when to raise your hand and ask for help.
- You are collaborative, organized and thoughtful. You actively solicit teammate’s feedback and can get things done through informal influence. You demonstrate judicious decision-making and embrace intellectual friction as a feature of improvement.
- You can work through ambiguity. Your experience will enable you to focus on the elements that matter most and drive clear insights that inform the team’s priorities.
WHAT YOU HAVE:
- 4-5 years of content marketing experience for well-known brands
- Ability to work effectively in a fast-paced environment
- Excellent verbal and written communication skills
- Passion for e-commerce, DTC brands and products
OpenStore is a proud Equal Opportunity Employer where we welcome and celebrate differences. We are committed to providing a workspace that is safe and inclusive, where everyone feels supported, connected, and inspired to do their best work. If you require any accommodations to participate in our recruitment process, please inform us of your needs when we contact you to schedule an interview.