ABOUT onX

As a pioneer in digital outdoor navigation with a suite of apps, onX was founded in Montana, which in turn has inspired our mission to awaken the adventurer inside everyone. With more than 400 employees located around the country working in largely remote / hybrid roles, we have created regional “Basecamps” to help remote employees find connection and inspiration with other onXers. We bring our outdoor passion to work every day, coupling it with industry-leading technology to craft dynamic outdoor experiences.

Through multiple years of growth, we haven’t lost our entrepreneurial ethos at onX. We offer a fast-paced, growing, tech-forward environment where ownership, accountability, and passion for winning as a team are essential. We value diversity and believe it leads to different perspectives and inspires both new adventures and new growth. As a team, we’re hungry to improve, value innovation, and believe great ideas come from any direction.

Important Alert: Please note, onXmaps will never ask for credit card or SSN details during the initial application process. For your digital safety, apply only through our legitimate website at onXmaps.com or directly via our LinkedIn page.

WHAT YOU WILL DO

onX is seeking a Manager of Lifecycle Marketing with a passion for the customer journey. You will lead a cross-functional team of Marketing Managers and shape the future of our mid-funnel marketing programs. These programs include execution in native onboarding flows, in-app messaging, email, and push notifications. Connecting with outdoor enthusiasts who use the onX apps every day, you'll be able to immediately see the impact of your work and help us advance our mission of inspiring others to find their own adventures off the beaten path. This position will report to the Head of Lifecycle & Marketing Automation.

As an onX Manager of Lifecycle Marketing, your essential job duties and responsibilities will look like:

Make great marketers better. You’ll support your team with individual goal-setting, professional development, and mentoring.
Support the end-to-end management of product onboarding and trial-to-purchase conversion including multi-channel recommendations, creation, deployment, testing, optimization, analysis, and reporting.
Work directly in automation tools (Braze, mParticle, Amplitude). You will regularly review and participate in architectural discussions for mid-funnel automation. You will be a player-coach, owning smaller less intensive programs and supporting marketers who directly own larger programs.
Collaborate with product, paid media, brand, business intelligence, and engineering teams.
Act as a leader of mid-funnel performance analysis.
Generate customer insights through in-app behavior analysis.
Consult as a subject matter expert in the channels of in-app messaging, email, and push messaging.

WHAT YOU’LL BRING

A minimum of three (3) years of experience directly managing marketers
A minimum of five (5) years of experience leading lifecycle, email, CRM, and/or Engagement Marketing programs
Mobile app marketing experience
Considerable experience with marketing automation
A passion for growing happy, productive teams and fostering career growth for those you support.
A passion for understanding and improving customer journeys
Demonstrable experience deriving and using customer behavior insights and data to understand the customer base (Amplitude, Tableau, Google Analytics, etc.)
Ability to effectively partner with Product Teams to develop programs by cohorts to improve personalization, and create tailored messaging streams
Ability to formulate creative, hypothesis-driven tests and conduct them from ideation all the way through to post-hoc analysis
Strong project management skills that include conceptualization, driving alignment, planning resources, managing deadlines and objectives, and delivering analysis and recommendations
A shared passion for and ability to demonstrate onX’s Company Values
Permanent US work authorization is a condition of employment with onX.
Must be available for travel to a corporate office in Montana periodically.

ADDED BONUSES

Though not required, we would be thrilled to consider candidates with any of the following:

Experience with direct-to-consumer marketing programs
Experience working with Braze, Branch, Amplitude, Tableau
Experience in marketing technology management such as CDP’s and multichannel messaging platforms.
Experience with project management tools Asana or Jira
Experience with design tools (Adobe, Figma, etc.) a plus
Familiarity with HTML/CSS3/Javascript
Passion for the outdoors; understanding of the outdoor industry is preferred

WHERE YOU CAN WORK

onX has created a thriving distributed workforce community across several US locations. This position can be performed from an onX corporate office, “Basecamp,” or “Connection Hub”.

Corporate Offices: onX was founded in Montana with offices in Missoula and Bozeman. If you prefer to work in an office at least part of the time, this is a great option.
Basecamps: onX’s Basecamps are established virtual workforce communities where a sizable number of distributed team members group for work, volunteering, socializing, and adventure.
- Our current Basecamps are located within a 90-mile radius of the following: Austin, TX; Denver, CO; Kalispell, MT; Minneapolis, MN; Portland, OR; Salt Lake City, UT; and Seattle, WA.
Connection Hubs: onX’s Connection Hub locations are smaller, emerging communities of distributed team members.
- Our current Connection Hubs are located within a 60-mile radius of the following: Boise, ID; Charleston, SC; Charlotte, NC; Dallas/Fort Worth, TX; Phoenix, AZ; Richmond, VA; Spokane, WA; the Bay Area of California, and Vermont.

HOW YOU’LL BE COMPENSATED

onX is committed to compensating all employees fairly and equitably for their contributions. For this position, applicants can expect to make between $110,000 to $150,000 upon hire. The pay range will vary based on experience, skills, certifications, and education among other factors as required in the job description. In addition, full-time onX employees are eligible for a grant of common share options with a vesting schedule and a potential annual bonus of 10% based on company performance.

WHAT WE’RE OFFERING YOU

Competitive salaries, annual bonuses, equity, and opportunities for growth
Comprehensive health benefits including a no-monthly-cost medical plan
Parental leave plan of 5 or 13 weeks fully paid
401k matching at 100% for the first 3% you save and 50% from 3-5%
Company-wide outdoor adventures and amazing outdoor industry perks
Annual “Get Out, Get Active” funds to fuel your active lifestyle in and outside of the gym
Flexible time away package that includes PTO, STO, VTO, quiet weeks, and floating holidays

PERFORMANCE ESSENTIALS

In this role, success is driven by cognitive abilities such as concentration and problem-solving, essential for our computer-centric tasks. onX will explore reasonable accommodations to ensure that individuals with diverse abilities can fully engage in and contribute to the essential physical and mental functions of the job. If you need assistance or accommodation, please contact us at PS@onxmaps.com.

Position open until filled.

#LI-Remote

At onX, we believe that diversity makes us better. Bringing together a diverse set of backgrounds, ideas, and opinions helps us to achieve our mission to awaken the adventurer in everyone. We are proud to be an equal opportunity employer. onX is committed to equal opportunity not only in our hiring practices but also in our employment practices, including but not limited to development, compensation, and promotion. We strive to build an inclusive work community where everyone can be their authentic self, and together, we win as a team. Come join us!

onX does not sell any Personal Information, but we may transfer employment related records to our service providers or third parties that provide business services to onX or as required by law. For more information, see our Privacy Policy.

Apply for this Job

* Required

First Name *

Last Name *

Email *

Phone *

Resume/CV *

Google Drive

(File types: pdf, doc, docx, txt, rtf)

Cover Letter

Google Drive

(File types: pdf, doc, docx, txt, rtf)

When autocomplete results are available use up and down arrows to review

+ Add another education

LinkedIn Profile

Website

How did you hear about this opportunity? *

What is your preferred first name, if different from your legal first name?

What state do you live in? *

What city do you live in? *

Are you permanently authorized to work in the United States? onX is not able to sponsor work visas or accept temporary authorizations of any kind (eg., H-1B or student visas) now or in the future. *

Permanent work authorization in the United States (U.S. citizens, U.S. nationals, asylees, refugees, and recent lawful permanent residents) is a required condition of employment.

If an offer is extended, are you willing to have your present or most recent employer contacted to verify employment? *

We will not contact an employer without your consent, and any job offer will be contingent upon successful Employment Verification.

Are you willing to submit to a criminal background check during the hiring process? *

Submitting to a criminal background check is a condition of employment, only once an offer has been made. Conviction of a crime is not an automatic bar from employment. Factors such as the nature and gravity of the crime, the length of time since the conviction and/or completion of any sentence, and the nature of the job for which you have applied will be considered.

If you have questions about our criminal background check policies, feel free to contact recruitment@onXmaps.com.

Would you like to be considered for other positions now or in the future? *

Do you have experience directly managing marketing professionals? *

Do you have experience with mobile marketing automation? *

If yes, please briefly describe. If no, put n/a. *

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in onX’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Gender

Are you Hispanic/Latino?

Please identify your race

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Veteran Status

Voluntary Self-Identification of Disability

Form CC-305

Page 1 of 1

OMB Control Number 1250-0005

Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

Alcohol or other substance use disorder (not currently using drugs illegally)
Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
Blind or low vision
Cancer (past or present)
Cardiovascular or heart disease
Celiac disease
Cerebral palsy
Deaf or serious difficulty hearing
Diabetes
Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
Epilepsy or other seizure disorder
Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
Intellectual or developmental disability
Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
Missing limbs or partially missing limbs
Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
Partial or complete paralysis (any cause)
Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
Short stature (dwarfism)
Traumatic brain injury

Disability Status

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.

Enter the verification code sent to to confirm you are not a robot, then submit your application.

Security Code *

This application was flagged as potential bot traffic. To resubmit your application, turn off any VPNs, clear the browser's cache and cookies, or try another browser. If you still can't submit it, contact our support team through the help center.

Degree

Discipline

Manager, Lifecycle Marketing (Remote Considered)